Graham Spencer

1054 posts on MacStories since January 2011

Former MacStories contributor.


Apple Q4 2016 Results: $46.9 Billion Revenue, 45.5 Million iPhones, 9.2 Million iPads Sold

Apple has just published their financial results for Q4 2016, which covered the three months from July through to September 2016. The company posted revenue of $46.9 billion with a quarterly net profit of $9 billion. Apple sold 9.2 million iPads, 45.5 million iPhones, and 4.8 million Macs during the quarter.

“Our strong September quarter results cap a very successful fiscal 2016 for Apple,” said Tim Cook, Apple’s CEO. “We’re thrilled with the customer response to iPhone 7, iPhone 7 Plus and Apple Watch Series 2, as well as the incredible momentum of our Services business, where revenue grew 24 percent to set another all-time record.”

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Apple Debuts New Advert Showcasing Redesigned Apple Music

Apple yesterday debuted a new advert on its YouTube channel which showcases the redesigned Apple Music that comes with iOS 10. The extended, 80 second, advert explores the key features of Apple Music and actually shows, step-by-step, how you can use the app.

The walk-through begins by showing how you can access your own music library, and then moves on to demonstrate the For You feature of Apple Music which, based on your tastes and listening history, will recommend “music you’ll love next”. The advert then pivots to demonstrating how you can share music and your playlists, before showing you how to download music to your device and explore new music in the Browse tab of Apple Music. Finally, the advert highlights the live and on demand radio stations that Apple Music offers, with a particular focus on Beats 1, which also offers interviews with musicians.

This Apple Music advert follows last month’s tongue-in-cheek Apple Music advert featuring James Corden. You can watch this advert on Apple’s YouTube page, or below the break.

(via MacRumors)

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