It’s hard to remember using an iPhone before the App Store. However, for the first year, the iPhone could only run the handful of apps that Apple created for it. Anything else required using mobile web apps in Safari.1
On March 6, 2008, just nine months after the original iPhone went on sale, Steve Jobs and Scott Forstall announced that Apple would ship an SDK for third-party developers to write applications that could run natively on the iPhone, without the clumsiness inherent in web apps.
After Forstall took some time going through the details of the SDK, Steve Jobs came back on stage to answer a question that had no doubt been circulating the room:
How do you distribute software on a device like the iPhone?
The answer was an App Store.



