Another Apple event has come and gone, and as always, depending on who you ask the announcements were either really exciting or entirely disappointing, or maybe somewhere in-between. As I reflected on my own thoughts about this event, my one big takeaway was that plenty of details were unexpected. Though the presence of...
Siri in iOS 13: SiriKit for Media, New Suggestions, and a Better Voice
Another year, another batch of Siri improvements aimed at enhancing what’s already there, but not radically transforming it. Siri in iOS 13 comes with a handful of changes, all of which are in line with the types of iteration we’re used to seeing for Apple’s intelligent assistant. Siri now offers suggested actions in more places and ways than before, its voice continues becoming more human, and perhaps this year’s biggest change is a new SiriKit domain for media, which should enable – after the necessary work by third-party developers – audio apps like Spotify, Overcast, and Audible to be controlled by voice the way Apple’s native Music, Podcasts, and Books apps can be.
Apple Highlights Arcade Titles in New Video
Today on its YouTube channel, Apple published a new video highlighting some of the titles coming to Apple Arcade once it launches next Thursday alongside iOS 13.
The video spends nearly two minutes providing quick glimpses at a lot of Arcade titles, while lingering for extended periods over a handful of titles that haven’t been seen much before, such as Earth Night, Hot Lava, Skate City, and more.
The demos Apple shared on-stage at its September event received mixed responses, but I would expect a much more enthusiastic response to greet this video. Everything showcased looks fantastic, offering interesting stories, gameplay mechanics, and visuals. If Apple really does have 100+ games like this at or near launch, Arcade is going to quickly become a very compelling service.
iPhone 11 and 11 Pro: The MacStories Overview
Today Apple hosted its annual September event at Apple Park in Cupertino, unveiling new hardware for the fall and the launch details of its latest services. New iPhones were a large focus of the event, as always, with Apple debuting three flagship models: the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. All new models will be available for pre-order this Friday, September 13 starting at 5AM PDT, and will ship the following Friday, September 20.
The iPhone 11 is the successor to last year’s iPhone XR model, with a 6.1-inch LCD display, while the two Pro models succeed the iPhone XS and XS Max, retaining their 5.8-inch and 6.5-inch sizes in newly upgraded OLED screens. These names represent a shift in how Apple is positioning its different iPhone models. 2018’s iPhone XR model was presented by Apple as the lower cost sibling of the XS and XS Max flagships. The device’s high level of feature parity with the XS line meant it was actually the best option for the masses, but Apple’s naming and marketing failed to communicate that well. This year there’s no question: the iPhone 11 is the flagship iPhone, while the Pro and Pro Max exist as higher end options for customers who value the specific advantages they offer. Ultimately, however, all new models share far more similarities than differences.
Each new iPhone comes with a variety of improvements, such as the upgraded A13 Bionic chip, which enables significant battery improvements, plus there’s faster and easier to use Face ID, increased water resistance, spatial audio, and more. Over and above all these things, however, the clear emphasis for Apple this year was on cameras. Though the 11 Pro and Pro Max offer the greatest improvements, the standard 11 likewise seems poised to offer significant leaps forward in photo and video capabilities.
Apple TV+ Launching November 1 at $4.99/month, Free for 1 Year with Hardware Purchase
Today at the Steve Jobs Theater during a packed September event, Apple shared the launch details for its forthcoming video streaming service, Apple TV+. The paid subscription service will launch in over 100 countries on November 1, at a price of $4.99/month; a 7-day free trial period will be available to all users. Additionally, Apple is offering an entire year of free Apple TV+ service with the purchase of any iPhone, iPad, Mac, Apple TV, or iPod touch from today on.
On launch day, the selection of Apple Originals available on TV+ will be limited to the following:
- See
- The Morning Show
- Dickinson
- For All Mankind
- Helpsters
- Snoopy in Space
- Ghostwriter
- The Elephant Queen
- Unspecified Oprah Winfrey projects
Most of these are shows, while The Elephant Queen is a documentary. We’ve seen trailers for some titles before, but today Apple debuted the first trailer for See, the big-budget series starring Jason Momoa. Apple has also highlighted some of its other Originals in a press release, which it says will be added on a monthly basis. Other content includes the show “Servant” from M. Night Shyamalan and the award-winning film “Hala.”
With Apple’s shows, most series will debut three episodes at launch, with new episodes released weekly thereafter. However, some series will drop full seasons at once, following the Netflix-style binge model.
After launching, Apple TV+ will be available inside the TV app everywhere that app lives, including iPhones, iPads, Apple TVs, Macs, and select third-party television sets and streaming sticks. Notably, Apple also announced today that you’ll be able to watch TV+ content on the web too, by visiting tv.apple.com. TV+ will be available as a channel inside the TV app, so just like with other channels such as HBO and CBS All-Access, you can easily subscribe with just a couple steps using your Apple ID, and you’ll receive all the playback benefits guaranteed for channels: no ads ever, offline downloads on iOS, Picture in Picture on supported devices, and you can share your subscription at no additional cost with your whole household through Family Sharing.
As part of the global launch for TV+, Apple Originals will be available dubbed and subtitled, according to Apple’s press release:
Audiences worldwide can enjoy Apple TV+ originals subtitled and/or dubbed in nearly 40 languages, including Subtitles for the Deaf and Hard-of-Hearing (SDH) or closed captions. Apple TV+ series and movies will also be available with audio descriptions in eight languages.
Apple TV+ first debuted at Apple’s services-oriented event this March, but aside from teasing some of its shows and stating that it would be accessible from the TV app, the company revealed few details about the service at that time. Six months later, our questions have finally been answered. As the streaming service market begins to heat up, with players like Disney+ and HBO Max launching soon, and incumbents such as Netflix ramping up their content budget, there will be no shortage of TV options for consumers. However, Apple hopes that its focus on quality over quantity – combined with the benefits of a unifying TV app – will make Apple TV+ stand out in the streaming wars. If it can build a reputation that matches its ambitions, with every show and movie earning critical acclaim, then the company has a shot. But only time will tell if such a bold feat can be accomplished.
You can follow all of our Apple event coverage through our September 10, 2019 hub, or subscribe to the dedicated September 10, 2019 RSS feed.
Best Drag and Drop on iPhone
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Bear 1.7 Brings Note Locking, New Themes, Emoji Auto-Complete, and More
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