Sal Soghoian is a user automation expert, software developer, author and musician. He served as the Product Manager of Automation Technologies for Apple Inc. from 1997 through 2016, advancing AppleScript, Automator, JavaScript for Automation (JXA), and the other macOS automation tools. Prior to joining Apple, he worked as a scripting consultant, creating automation solutions for the publishing industry during the 1990s. Sal authored a popular script collection called “Sal’s AppleScript Snippets,” the ShadowCaster Quark XTension, two books, including “AppleScript 1-2-3,” and numerous magazine articles about automation. He is also recognized for his work as as a featured presenter/instructor for Quark, Thunder Lizard Productions, Apple, and the Seybold, MacTech, MacSysAdmin, and Macworld conferences.