Federico Viticci

10804 posts on MacStories since April 2009

Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, Unwind, a fun exploration of media and more, and NPC: Next Portable Console, a show about portable gaming and the handheld revolution.
@viticci@macstories.net
@viticci.macstories.net
viticci@macstories.net

Boxee To Bring iPad Support In May

Boxee, the company that produces a media center for a variety of platforms and devices, has announced with a blog post that the upcoming firmware update will bring support for the iPad, among other features. Boxee is aiming for a new firmware release every 3 months, and the new one should come out in May. iPad support aside, the update will bring improvements to the browser, playback controls and localization in French, German, Hebrew, Italian, Spanish, Swedish.

The Boxee iPad app was initially announced last year and previewed at the CES 2011 in January. Allowing users to consume video on the go and send content to other Boxee devices, the app will also enable users to stream videos from a Mac or PC by installing a server application on their computers that will handle conversions for video formats not natively supported by the iPad. Other details on the integration with the iPad software and Boxee devices are still unknown, but we’re sure the developers are up to something great as the app has been in the works for months and it appears it’s almost ready for submission to Apple now.

You can read more at Boxee’s official blog and check out a demo video of the iPad app from CES 2011 below. A Boxee remote app for iPhone and iPod touch is already available in the App Store.
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iDroplets: Tiny Rubber Feet For Your iPad 2

After using the iPad 2 for a while, I’ve noticed two things: the thinner and flat design makes for an incredibly better grip in my hands; second, it’s harder to pick it up from another flat surface (like a desk) than the original iPad and it tends to “slide” and move a little bit. Designer Morgan Allan Knutson apparently thought the same thing and created the iDroplets, a set of tiny rubber feet that attach to the iPad 2 with ease and also protect the edges of the device while it’s being used in typing mode with a Smart Cover.

The iDroplets cost $5 with free global shipping (as long as normal postage can reach your country) and we think it’s a pretty damn good idea. Sure you can do this by yourself if you buy four little rubber feet, but we like to support indie projects here at MacStories. So head over the (elegantly designed) product webpage, and order your iDroplets now.

Global Marketing VP Allison Johnson Is Leaving Apple→

Global Marketing VP Allison Johnson Is Leaving Apple

John Paczkowski at All Things Digital reports this morning Apple’s Global Marketing VP Allison Johnson is leaving the company after 6 years for a new marketing firm she has co-founded with a former Facebook PR executive.

At Apple, Johnson has managed global advertising for some of the company’s most revolutionary products and the iconic ads for them. Those ads have been created by TBWA\Chiat\Day, which plays a powerful role at Apple.

Of course, this key part of Apple’s business is watched over closely by CEO Steve Jobs, to whom Johnson has reported directly.

Johnson, former senior vice president of marketing at HP, came to Apple in 2005 to “take a top marketing post” during the sales explosion of the iPod line. Johnson lead several of Apple’s marketing campaigns since then, and it’s surely a big loss for Apple. In January, Apple’s Design Director Sarah Brody left the company as well for Paypal.

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Taiwanese LCD Maker To Ship 30 Million iPad 2 Screens

Following speculation about Apple facing supply constraints and  iPad 2 production issues due to the Japan earthquake and tsunami, Reuters reports this morning a story from The Economic Daily News which, citing no sources, claims Taiwan-based AU Optronics Corp – the world’s #4 LCD maker – has closed a multi-million dollar deal with Apple to ship iPad 2 displays this year.

AU could ship 30 million of the screens in a year, it said. The order will take up over half the capacity of its plant in Taichung, central Taiwan.

Apple ramping up production of the iPad 2 doesn’t come as a total surprise. The device went on sale on March 11 in the United States generating long lines at Apple Stores and authorized retailers allegedly selling around 1 million units in the first days; a similar scenario followed two weeks later in the 25 countries that got the iPad 2 on March 25th. In the past weeks, iPad 2 shipping times from the Apple online store jumped from 2-3 weeks, then to 4-5 weeks and they’ve now settled with a 3-4 weeks wait on the US Store.

Apple Posts Mac OS X Lion Developer Preview 2

Following a brief fix in Software Update, here comes a new build of OS X Lion. It’s available now in the Mac Dev Center. Build number is 11A419. Once again, the new Developer Preview must be downloaded through the Mac App Store via a redeem code. It’s worth noting that OS X Lion Server has been posted as a separate build this time:

To install the Lion Developer Preview, you’ll need 10.6.7 or the previous developer preview which, again, needs to be updated in Software Update. For those who will need to pause their download from the Mac App Store and resume it, Apple says in the FAQ section:

If you need to interrupt your download for any reason, including changing the network you are connected to or traveling to a new location, ensure that you first Pause your download under the Purchases tab in Mac App Store. After you re-establish your connection, you may Resume your download under the Purchases tab.

While TechCrunch reported a few days ago that Apple would soon release a “GM” version of Lion to developers, it clearly appears that Lion still needs a few more updates before being ready for the golden master status. Several bloggers are speculating that a GM version will actually be released at the WWDC, which will kick off in San Francisco on June 6th.

Changes in the Lion Developer Preview 2 are still unknown. We’ll update this post as we gather more details.

TechCrunch now follows up to their previous report with details on today’s build:

More importantly, this is the build that Apple is considering to be a “GM1″ revision internally, we hear. And yes, it’s said to be much more stable and complete than the previous build.

Having said that, it’s unlikely that this will be the actual “Golden Master” copy. We’re still a solid two months away from Apple’s WWDC event where Lion will be a key area of focus. Apple may attempt to launch Lion there, but more likely is that the release candidates is handed out to developers there.

 

Apple Releases Lion Developer Preview Update 1

As noted by iClarified, Apple just released a first update for the OS X Lion developer preview in Software Update. A few days ago, TechCrunch reported Apple was getting ready to seed a GM build of Mac OS X Lion, and while this build isn’t touted as “golden master” to developers, it appears that the sources close to TechCrunch were right about Lion moving forward in the development stages.

The changelog indeed suggests this is only an update aimed at allowing developers to download new builds from the Mac App Store in the future:

This update is required to redeem downloads of Mac OS X Lion seed builds from the Mac App Store.

We’ll update this post with changes as more details come in.

2011: $100 Billion Revenue Year for Apple?→

2011: $100 Billion Revenue Year for Apple?

With the success of iOS devices and Macs, and the release of the iPad 2 that saw huge lines across the world, analysts are now revising their estimates for Apple’s revenue in 2011 and are predicting Apple might be on track for a $100 billion revenue year:

This morning, Needham analyst Charlie Wolf raised his FY 2011 revenue forecast for the company to $103.9 billion from $98.9 billion; his EPS forecast goes to $23.25 a share from $22.25. For FY 2012, he now sees $125 billion in revenue and profits of $27.35 a share, up from $118 billion and $25.50. The higher estimates, he writes, reflect a revised forecast for iPad sales: he now sees the company selling 30 million units this year and 40 million next, up from 20 million and 30 million previously.

Last night we reported Apple will announce its Q2 2011 financial results on April 20th. The company is expected to provide sales numbers for the iPad 2 and the Verizon iPhone, which was initially rumored to have sales “below Apple’s expectations”. There is no doubt the release of the iPad 2 will play an important role in Apple’s 2011 strategy; the iPhone 5, in the meantime, is generating different reports about a possible “delay” that is making Wall Street Analyst update their estimates again.

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With Apple’s New System, Popular Science Sells 10,000 iPad Subscriptions

Ever since Apple launched its new subscription system for “publishing apps” in February, there’s been a huge backlash over the implementation of the service itself, which requires publishers to give away 30% of the revenue to Apple (just like every “regular” App Store application) and allows consumers to opt-in for sharing personal data with the publisher. The new policy left many unhappy with Apple’s decision to protect the user’s privacy and ask for the same 30% cut on every subscription sold; plus, the notable rejection of the Readability app raised some questions and doubts over the whole idea of “publishing apps” and software that simply gives access to content published by others. Still, in spite of the debates and speculation, the first numbers are coming in, and they’re rather interesting.

Speaking with AdAge, VP-group publisher at the Bonnier Technology Group Gregg Hano confirmed the Popular Science iPad app sold 10,000 subscriptions since the update six weeks ago that enabled support for Apple’s new in-app subscription technology. And even if Popular Science has 1.2 million print subscribers and the iPad’s numbers are quite low right now, the publication is excited about the possibilities offered by Apple and the iTunes Store.

We really did not have any expectation of what would happen because we’re really pioneers.

We’ve been averaging 10,000 to 12,000 unit sales per month almost since the beginning,” Mr. Hano said. “Now we’re going to be above that in March. We’re inching up over that. And we look forward to continuing to see subscriptions grow. Hopefully people keep testing Popular Science on their tablets and then hopefully come back and subscribing.

The obvious downside, Hano confirms, is that they have so access to subscribers’ data:

We don’t have any information on where the subscribers are coming from or whether or not they are or are not print subscribers,” Mr. Hano said. “Nor do we at this time know the number of people who have opted in to share their data with us.

The Popular Science iPad app is available for free in the App Store and comes with in-app purchases for single issues ($2.99 for old ones, $4.99 for the latest issue) and a $14.99 annual digital subscription. A print subscription to the magazine costs $12.99 on Popular Science’s website. iPad magazines have been struggling with finding a loyal userbase mainly due to complicated subscription systems and clunky user interfaces, so an easy-to-use payment system based on the iTunes Store (Apple has 200 million credit cards on file thanks to iTunes) might really be the first step to get things started and change the way consumers think of digital publications for the iPad. [via The Loop]