Confessions of an Apple Store Employee →

Confessions of an Apple Store Employee

Things like this are always interesting and worth a reading session in Instapaper. An anonymous Apple Store employee talked to Popular Mechanics, detailing some of the little known facts about Apple’s retail environment. Some juicy bits below.

About product launches:

We are completely in the dark until they do a keynote speech. We have no idea what is coming and are not allowed to openly speculate.

On MobileMe’s popularity:

We’re supposed to sell AppleCare product support with just about everything, and honestly, those aren’t that hard to sell, since they aren’t a bad deal. But we’re also supposed to push MobileMe, and that’s really hard to sell. Nobody ever sells it.

The weird part about Apple’s philosophy:

Sometimes the company can feel like a cult. Like, they give us all this little paper pamphlet, and it says things like—and I’m paraphrasing here—”Apple is our soul, our people are our soul.” Or “We aim to provide technological greatness.” And there was this one training session in which they started telling us how to work on our personality, and separating people into those with an external focus and an internal focus. It was just weird.

Read the full interview here.

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OpenFeint Connect Promises Cross-Platform Integration, But No Simultaneous Play

By Federico Viticci

It looks like mobile gaming OpenFeint has no intention on leaving all the fun to Apple’s Game Center. In fact, OpenFeint has become more than a simple alternative to the Game Center with cross-platform integration (OpenFeint works on Android devices, too) and in-app purchasable content that’s not tied to App Store approval. The service sports 65 million users and it’s about to expand a lot more with the upcoming launch of OpenFeint Connect.

Connect will allow iOS, Android, Windows Phone 7, OS X and Windows users to communicate through the OpenFeint platform, share leaderboards and achievements as if everyone was playing the same game on the same device or computer. In fact, Connect could also work with Facebook games and a plethora of other online gaming services. Unfortunately though, simultaneous cross-platform play won’t be possible (guess it’s a little tricky to implement real-time multiplayer on iOS vs. Android).

A private beta of OpenFeint Connect is available here for developers who want to experiment with the API. [via Download Squad]

Daily Notes for iPad Makes A Comeback with Tasks, Dropbox Support

By Federico Viticci

Daily Notes was one of the first apps to adopt a custom interface on the iPad back in the days when iPad apps were a novelty. Reviewed by Cody Fink in May 2010 (a month after the release of the tablet, and the grand opening of the iPad App Store), the app sported an intriguing faux-leather UI that allowed you to organize and schedule your daily events and priorities as if you were using a real agenda. Cody wrote:

Daily Notes is a more traditional styled notebook with lots of calendars built in. Seriously, you cannot miss a date wherever you turn. Asides from what could be overdoing it, Daily Notes has a couple great features built in, but also shows some odd design decisions that need ironing out. Despite some minor gripes, this is probably one of the best looking notepad applications currently available on the iTunes App Store, offering a fair level of organization, note tracking, privacy, and customization.

After a few months of silence, the app is making a comeback today into the App Store with a brand new version 4.0 that comes with several new features like backup through Dropbox and TextExpander integration. Together with that (and I’m sure being able to create daily notes through TextExpander snippets will be appreciated by many) the app can now organize tasks into a dedicated tab and has full multitasking support. But there’s more. You can switch between 30 different themes and 80 fonts, browse fullscreen photo attachments and insert multiple notes per day.

Daily Notes is chock-full of features, but I wish the interface was a little more streamlined. Admittedly, some users might find sections and calendar views confusing at first – thus the implementation of a tutorial when you first launch the app. Still, this is a truly complete app that I hope will get support for more online services in the future. Go check it out here.

MANsaver: The iPhone App That Will Save Your Relationship

By Federico Viticci

It is no secret that men usually forget about things. Especially if you’re married and you have to think about paying the bills, your job, kids and that car insurance that just won’t go away, it might happen to forget about your 4th anniversay, the perfect gift for Valentine’s Day, or the anniversary of the day your first met with your wife. While girls seem to remember any kind of holiday, anniversary and important milestone with ease, guys…well, usually just forget. And if your relationship is anything like mine, you know this could become a problem. Like, a huge problem.

Now, for as silly as it sounds, we there’s an app for that. MANsaver, a free iPhone app by Oven Bits and Creation Code, is aimed at collecting all these kinds of holidays and anniversaries you should remember into a single list view that – and here comes the real trick – will also send you notifications five days ahead of a scheduled event, and on the same day as well. This app, also nicely designed, is literally a man saver: it allows you to build custom lists of dates based on your relationship, set up reminders and even send text messages based on “romantic templates”. This is an iPhone geek’s relationship-oriented OmniFocus, basically. Read more

Today In Apple Patents: Dense Lithium Cells, iOS Controls via Smart Bezels

By Federico Viticci

Two patents uncovered today by AppleInsider and Patently Apple give us some insight on technologies and features Apple might implement in future MacBooks and iOS devices. Smart bezels (a subject we’ve covered before) make a comeback today in a patent that describes how tablets could benefit from losing physical buttons and delegating functions like volume and brightness adjustment to touch-sensitive hardware parts running around the screen of a device. Read more

Vowl: Free, Simple Mac App For Flickr Slideshows

By Federico Viticci

Vowl by Steven Frank is a straightforward Mac app, available for free in the Mac App Store, that generates an automated Flickr slideshow based on tags assigned in the app’s preferences. The app is really simple with its translucent black window style, and also allows you to click on any picture to get to the Flickr photo page with your default Mac browser.

In the preferences, you can set the delay between photos, add and remove tags (by default, the app comes with “cat”, “dog”, and “chicken” tags) and make the app float above other application windows. When resized to take the most part of your screen, Vowl becomes a pretty effective way to get random Flickr photos on your desktop, and I have to admit I loved the kitten ones.

The app is a free download here, or on Steven Frank’s website.

Plants vs. Zombies Now Available In The Mac App Store

By Federico Viticci

While we’re still waiting for Bejeweled 3 to become available on the iPhone and iPad, PopCap Games has released its hugely popular “Plants vs. Zombies” in the Mac App Store. You can find it here at $9.99.

The game, successful on the iOS App Store and firmly positioned in the first spots of the paid software charts, looks like a straight port of the iPad version, made bigger to run on every Mac’s screen. That means you’ll find the 49 zombie-killing plants you know and love, 26 different types of zombies to block from accessing your house and all the strategies and skills you’ve already implemented on the iOS platform. The game, for those unaware of its addictiveness, revolves around the concept of killing a horde of zombies marching towards your property using only seeds, powders and bombs released by…plants. Colorful graphics and funny sound effects, together with a great gameplay, made this game an absolute must-have for iPhone and iPad owners.

Perhaps Plants vs. Zombies for Mac won’t generate the same sales numbers of the iOS counterpart, but if Angry Birds is of any indication – it really looks like users are willing to pay again to play their favorite iPhone games on OS X. Go download the game here, and don’t forget to play The Cranberries’ “Zombie” every once in a while. Just to get in the right mood.

Liam Gallagher’s Beady Eye To Headline iTunes Festival 2011

By Federico Viticci

Liam Gallagher’s Beady Eye have announced this morning that they will headline the iTunes Festival in London on July 5th. The band, a new project of the former Oasis frontman that counts 3 members of the popular Manchester group, is set to release its debut album “Different Gear, Still Speeding” on February 28th. The album is available for pre-order on iTunes and a special LP version will be released as well, containing two exclusive tracks.

In January, Apple announced the iTunes Festival 2011 will take place at the usual Roundhouse location in London, where for the entire month of July more than 60 artists will perform 31 consecutive live performances. Beady Eye join Linkin Park, Duran Duran, White Lies and Rumer as the confirmed bands for the venue.

Tickets for the iTunes Festival 2011 are only available through prize draw, so you can head over the official website to apply for tickets and stay up to date by following iTunes Festival on Facebook and Twitter. In 2010, more than 2 million people applied for tickets. If you get the chance to see Beady Eye live in July, don’t forget to send us a photo.

Sony Will Stay On iTunes, “Music Unlimited” Service Launching Today

By Federico Viticci

Last week, Sony PlayStation’s Australian group chief Michael Ephraim hinted that Sony might soon remove its music content from the iTunes Store as, according to him, publishers were “held ransom” by Apple’s terms and lead in the digital music industry. The statement, picked by all major Apple-related publications, quickly made the rounds of the Internet as proof that Sony, disappointed by the rejection of their ebook reader application for iOS, was aiming at leaving Apple’s infrastructure altogether to focus on its Music Unlimited service.

Today, Sony Network Entertainment COO Brandon Layden says the company has no intention of leaving iTunes, although, in fact, Music Unlimited is launching today in the US, Australia and New Zealand:

Sony Music as I understand it has no intention of withdrawing from iTunes, they’re one of our biggest partners in the digital domain. I think those words were either taken out of context or the person who spoke them was unclear on the circumstances.

Layden is not directly involved with Sony’s music business but he sure would know if the company (one of the biggest iTunes music publishers) was planning on ditching the iTunes Music Store. Admittedly, Sony would be crazy to remove its catalogue from the iTunes Store – which is still the most successful online distribution service for music and movies. In the meantime, Sony is launching their music streaming platform today (for $10 a month), but it won’t work on iPhones and iPods. And i likely never will, unless Sony will agree on Apple’s 30% cut on subscriptions offered through the App Store.