“Lots of the criticism around the iPad mimics the same criticism that Apple faced with the introduction of Macintosh. Macintosh was the first computer of the era to not ship with a programming language. For the enthusiast of the time, it was a huge issue. For the consumers, the inclusion of MacWrite and MacPaint was far more valuable and useful.”
Posts in stories
When the PC is a Toaster
Multitasking — What Does It Mean?
Great read over at Louie Mantia’s blog.
“While a computer can simultaneously run two applications at once, this does not mean a human can perform tasks in both applications simultaneously. For example, you cannot type two different messages in two different windows at the same exact time. While you are able to easily switch to another chat window or tab, you are not actually performing both tasks at the same time. Similarly, you are not able to read a tweet and read an article in your RSS feed simultaneously.
On a sidetone, take this into “real life.” You know when you’re with a friend in a busy coffee shop, and there’s a bunch of people talking? You focus on what your friend is saying while filtering out all the other people. It’s really hard (if not impossible) to truly listen to two people talking at the same time. Similarly, it is with your eyes. Try playing Super Mario Bros. while reading a book. Yeah, that didn’t work out so well. Your eyes are required in two locations. Remember when you were a kid and someone told you to try to rub your tummy and pat your head? Similar stuff, here. It’s impossible to give your full attention to multiple things. You can, however, sacrifice and divide your attention.”
Why (and How) Apple Killed the $9.99 Ebook
“Publishers joining Apple’s iBooks store are turning their back on Amazon and its vision of the flat $9.99 ebook. Apple forced the music industry to charge 99 cents per song, so why are they helping publishers set their own prices?
To screw Amazon.
The difference between Amazon and Apple is this: Amazon is very much in the ebook business to sell ebooks. They want you attached to their platform. That’s why the Kindle Reader is on both PC and iPhone, as well as the eponymous e-ink device. Ebooks are huge for them. They sell six ebooks for every 10 physical books. Apple, on the other hand, sells content in order to sell hardware. The iTunes Store, the App Store and the brand-new iBooks Store exist so you’ll buy iPods, iPhones and iPads, which is where Apple really makes money. iTunes revenue is just a bonus, though an ever fatter one with the explosion of the App Store.”
A Pilot’s Take on the iPad
“Unlike a computer, which it essentially is, you don’t have to wait for it to get started. Turn it on and you’re doing something. It’s got wifi and Bluetooth and will be able to make use of 3G on some models, too, so you can be online even when you’re not near a wireless internet connection. That’s a huge plus for aviation use. For the record, though, my netbook will do all those things, too, with the addition of a plug in 3G card.
[…]
For non-aviation use, I’ll probably stick to my netbook–the virtual keypad on the iPad looks awful. But for flying, the iPad sounds like a dream chart reader. It’s going to be quick to turn on, it’s going to have a brilliant display, and it’s going to be supremely easy to use. Charts, especially IFR approach charts, are a natural.”
The iPad, Aristotle and the “OS Democracy”
“Constitutions which aim at the common advantage are correct and just without qualification, whereas those which aim only at the advantage of the rulers are deviant and unjust, because they involve despotic rule which is inappropriate for a community of free persons.”
- Aristotle -
I think we can still find a lot of wisdom in Aristotle’s words, even regarding our beloved technology world. Obviously Aristotle didn’t write anything about tech, but he did for politics and ethics.
I believe that Apple is doing nothing more than applying Aristotle’s concepts to his devices, both the iPhone and the iPad. I read a lot of negative comments about the recently announced iPad and its - again - closed system, but all these people don’t get the main point: a closed system is actually more open and reliable than an already-open one.
Let’s say Apple is the ruler and the iPhone / iPad is the country: with a closed OS (monarchy) Apple doesn’t want anyone else to get in their way of ruling. But clearly, Apple (the ruler) has the interest of his country at heart: it’s a strict type of government, yet focused on what’s best for the country (the device)
Other scenario: the country (iPad) is a democratic one. This means that the citizens (the users) are more directly involved in governing (OS), they can make requests and see them applied. Clearly, they only care about their own interest, they don’t want the best for the country: they just want the best for them.
Apple doesn’t want anyone to get in their way. They provide a closed OS, with strict rules and limitations but pay attention: having rules to follow is always better than having no rules. If you still think that “OS Democracy” is a good thing, please remember that many times in the past democracy deviated into anarchy. No authority means no control, and no control means terrible user experience. On the other hand, you could say that monarchy can deviate in tyranny. That’s true folks, but that’s where trust comes in: do you trust the ruler? Then you have nothing to fear. Can I trust some dude who wants flash on his iPad? Definitely not.
“We want flash” is the new “We want lower taxes”.
The Shape of Interfaces to Come
Great post over at Cocoa Therapy, discussing what the iPad will actually bring on the table of user interfaces. Must read.
An Unproductive Piece About Simplenote
My dear readers, the perfect notes app doesn’t exist. What? You’re surprised? Come on guys, it’s a matter of fact that perfection isn’t part of this world, and as long as we can think about making something good, we’ll only be able to make something great. That’s the human nature. This concept applies to every kind of human creation: art, food, software. So what are we talking about anyway? We just strive to use / create something great, in the best way that’s possible. Back to notes, perfection doesn’t exist there either, greatness does. Well, let’s say that among 3000 notes app available in the App Store, maybe 10 of them are great. Do the math, you get the hang of how life works. But greatness alone isn’t enough: you should add a good dose of personality and usefulness to the mix. A system can be great and admirable, but it couldn’t work for someone. Summing up: I need a great notes app, it has to adapt to my personality and it should be useful. Can you believe I found all of this in Simplenote?
Marco Arment on iPad Apps Sales
“But there’s another dilemma: it looks like there will be significant pressure, both political and technical, for universal apps that run on both the iPad and the iPhone. Like multiple-iPhone owners, this only counts as one sale, since one purchase of the app will run on both devices. So for any apps that use a universal edition, their entire existing customer-base will result in zero new sales. “
iPad User Experience Guidelines
Interesting roundup of stuff found in the latest iPad “Human Interface Guidelines”.