I’ve certainly seen my fair share of complaints on Twitter, but QR Codes have their place. It’s unnecessary in advertising and definitely silly on T-Shirts, but I’ve found QR Codes save me heaps of time for things like importing contact information from business cards. Like it or not, these bit-by-bit squares of data are likely here to stay.
The QR Code itself necessarily isn’t the problem. It’s convenient shorthand for linking something physical to something digital. (I’d rather scan than open a web browser and type in a short URL.) The biggest point of friction, in my opinion, is the tool used to scan these codes. Likely, it’s an app on a smartphone. As I’ve said before, these scanners need to be effortless to use. Results have to be instant.
Last August, Scan earned my pick as the App Store’s best scanner. Over a year later, I’ll say it still holds that title. Starting with a remarkably easy to use iOS app, Scan is now a complete web service. Scan offers businesses a way to generate and manage codes and get analytics. QR Codes can be generated that instantly Like something on Facebook or Follow a business on Twitter (with your permission of course). And Scan makes available Scan Pages, which hosts a short bio and links to your various online profiles. For the rest of us, Scan’s app alone fulfills the simple role of getting scanning codes quickly. No longer just a simple scanner, Scan is a complete service that goes beyond the QR Code. There’s something for everyone.







