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Posts tagged with "app store"

AroundMe Gets Redesign For iOS 7

Created by Italian developer Marco Pifferi, AroundMe has long been one of my favorite location-based apps for the iPhone and iPad. In fact, AroundMe is one of the oldest iOS apps I own, as Pifferi always supported the app through the years with free updates and additions that took advantage of Apple’s new OSes and features. With a simple interface and feature set, AroundMe allowed you to easily find nearby places (bars, restaurants, hospitals, hotels, etc) with a rich database and built-in directions for Maps and Google Maps.

AroundMe’s version 7.0, released this week, brings a completely redesigned UI and animations that make the app ready for iOS 7, which is officially coming out on Wednesday. Read more


Stuart Hall’s App Store Experiment

This is an excellent series by Stuart Hall: he developed a 7 minute workout app, and he’s been posting details, numbers, and comments on what it’s like to enter the App Store market today.

Particularly interesting is the switch to a free model with In-App Purchase, detailed in part two:

How does In App Purchase (IAP) stack up against a paid download? For this app it’s been an increase of over 3x from around $22 per day to around $65 per day. The IAP converts at approximate 2-3% of the downloads per day.

[…]

IAP increases revenues - For better or worse for the ecosystem as a whole, it’s been proven over and over again it makes more money.

While Stuart’s story won’t apply to every kind of app category and pricing scheme, there are several data points and charts worth considering. Make sure to check out part one and part two – I hope there will be a part three as well.

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App Stores and Discovery

Benedict Evans:

After the web directory the next stage was the ‘portal’ - a page with someone’s ideas of what might be useful. This is what Yahoo became, and it’s also what the front page of the iOS or Android app stores look like now. The purpose of these screens is not to allow people to discover your app or service - they cannot hope to be comprehensive in that way. The front pages of an app store do not exist to help developers - they can’t. Rather, they exist to help the users - to ease them into the idea of apps. But they can only scratch the surface of ‘discovery’.

Curation by the App Store’s editorial team can’t be enough if it’s not backed by robust search and discovery algorithms that can provide better search results and personalized recommendations. These are topics that I explored in July for the fifth anniversary of the App Store – and, to an extent, they can be applied to other content sold by Apple, like books and video.

Some may argue that Apple’s recent acquisition of Matcha.tv may signal an increased interest in content recommendation algorithms. While I have no doubt that Apple is working on this, it’s important to remember that the same was said for Chomp last year, and that didn’t result in an improved App Store search or recommendation experience on iOS 6. Maybe Matcha’s algorithm is truly different though, and Apple will find a way to use it to improve discovery on iTunes/App Store – but I wouldn’t expect improvements to become apparent any time soon.

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Apple Updates App Store Guidelines for Children’s and Gambling Apps

Juli Clover of MacRumors writes about Apple’s latest revisions to the App Store Review Guidelines.

The new section detailing apps for children under age 13 specifies that such apps must include a privacy policy, may not include behavioral advertising (ads based on in-app activity, for example), and must ask for parental permission before allowing children to “link out of the app or engage in commerce.” Apps in the Kids Category of the App Store must be made specifically for children “ages 5 and under, ages 6–8, or ages 9–11.”

In addition to its guideline changes regarding children, Apple implemented two new guidelines that pertain to gambling. Apps that offer real money gaming are now required to be free and are forbidden from using in-app purchases to offer players credit or currency to use in such games.

Emphasis mine. That’s rule 24.3 in the guidelines and it isn’t terribly specific. Not being a parent, I’m not familiar with parental controls, so my initial assumption was that mom or dad would have to enter a password so the child could continue. I asked for specifics on Twitter, and the answer I got clarified that the app will just ask whether you’re a minor. I’m suddenly reminded of this Onion piece.

Parental controls (aka Restrictions) on iOS can also keep your child from installing apps, poking around on the Internet, and from making in-app purchases. Apple’s guide tells you how to turn Restrictions on and set a passcode, but OS X Daily has a quick walkthrough that highlights all the important stuff.

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Why Are Apps Putting You On A Wait List?

A good piece by Ellis Hamburger at The Verge, who explains why some recent iOS apps have been putting new users on a “wait list” before they can actually start using an app. This is due to the increasingly cloud-based complex scaling challenges that apps (which are downloaded locally) face when trying to work with online components (remotely) for thousands of users.

I understand the difficulties mentioned by Ellis and the developers he interviewed, but I also see part of Ben’s point when he argues that several of these “wait list apps” are free and don’t seek immediate revenue. Mailbox removed the reservation system after it had been acquired by Dropbox, meaning that Dropbox – a larger company – had the human and financial resources to “throw” at Mailbox’s problem. However, I think that resources aren’t a panacea for new apps that rely heavily on server-side features: if anything, the App Store makes it hard to ship apps that are only available to a subset of users, which is forcing developers to implement ideas such as the aforementioned waiting lists.

A better testing process for App Store developers isn’t a new topic, and I wonder if app testing tools made by Apple with support for thousands (instead of hundreds) of “beta” users would alleviate the issues covered by Ellis.

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Superbrothers: Sword & Sworcery EP Sales

Interesting numbers from the developers of one of the most unique iOS games in recent years that was later ported to other platforms. The last chart, iOS revenue by region, shows the importance of Japan, as also outlined by Apple in the Q3 2013 earnings call. I would love to have more details on revenue over time though – such as the impact of making an iPhone version or sales in the first two weeks of Google Play compared to the same period on the App Store.

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HEARD

HEARD appeared on the App Store at the end of June then suddenly disappeared without a trace. There was no blog post and no real explanation on Twitter — just a couple of Tweets asking to get in touch with so-and-so at the time. The whole thing was kind of strange, and I honestly believed the app had been acquired. The app looks to have been pulled due to a bug, and rather than risk poor app reviews, I surmise that the devs decided to pull it. The launch was quiet and there wasn’t too much to lose at the time. After several days, HEARD came back to the App Store with a small update. It’s here for good.

Correction: Apple pulled the application without warning after deciding the app didn’t need full background access. HEARD appealed and won their case, and the app returned to the App Store as it was originally introduced. My assumption was incorrect.

I was disappointed that I didn’t download the app right away after it disappeared (fearing I had missed the chance to try it), given that what it does is nothing short of intriguing. HEARD lets you save anything your iPhone has heard in the past five minutes. The idea that you can suddenly save a conversation to your iPhone that happened five minutes ago sounds magical. But then you start wondering if it’s even all that practical given that you’d likely want more than just five minutes if you’re intent on recording something.

HEARD is an app that runs in the background, its ability to record only limited to how much battery life you have left. By pressing a big red button, HEARD begins actively listening. There’s nothing to log into and no quirky settings to configure. Like you would see with apps like Skype or Voice Memos, HEARD changes the color of the status bar system wide to indicate that the app is listening. When you return to the app, pressing the button again saves whatever was buffered in the last five minutes to its library as a recording. You can then listen in, edit the file’s title, add tags, or delete it if you’re not happy with it. The app continues listening and the cycle begins anew.

That’s what makes HEARD kind of killer. It gives you the potential to record everything that happens. If your phone can hear it, it’s in the app’s buffer for at least five minutes.

While having this kind of power can certainly be useful, is it impractical? Sometimes. Obviously if you want to record a thirty minute meeting then you’re dead in the water unless you use another app. HEARD will let you turn off background audio to record audio snippets, but it only records as long as you hold down the button. If I can put myself in the mindset of the developer, what they’re trying to do is prevent you from accidentally recording something for so long that you run out of storage space. Personally I would like the option of not having to hold down that button, even if it meant I couldn’t leave the app if that’s the tradeoff the developers want to make. I want to use HEARD over Voice Memos and as my destination for everything, both for whatever stuff I happen to capture from the airwaves and stuff that I want to record intentionally.

I would love IFTTT integration. Just imagine saving a snippet and having it automatically end up in Evernote or another app. That’s my only want for this app going forward.

There are some aesthetic things I don’t like, particularly the ‘HEARING’ button in the center of the tab bar. I keep pressing it trying to pause and start recordings to no avail. As for recordings, those text boxes look a little dated. And the only real way to turn off background listening is to flip a switch in the settings or close the app from the multitasking bar (I feel there should be a way to pause background listening). For these things, the app does encourage feedback via a button in the settings.

Given the premise and despite being a sort of purposefully limited voice recorder, HEARD works. I felt this way when HEARD first disappeared, and I still feel this way today, that it’s something that was built for attracting attention from bigger fish in the pond, and I wouldn’t be surprised if someone did snap it up just for the idea. Yet, I do recommend at least trying out HEARD. It’s free, the limitation being that only things heard in the past few seconds can be saved. An in app purchase of $1.99 will unlock the full five minutes. Download it from the App Store.

Update 5:00 pm: @heardapp reached out to me on Twitter to point out an inaccuracy in my review of the app concerning the app’s sudden disappearance. I’ve embedded the tweets below and have updated the review.


EA And The App Store

Jeffrey Grubb at VentureBeat:

The mobile-based future is here, and publisher Electronic Arts is reaping the rewards. EA reported today that it made more money through Apple’s App Store than any other retail distributor. That includes its own Origin digital-download service.

Here’s the thing: I don’t like EA’s shady practices (especially in Real Racing 3), I think that most In-App Purchase-based games should offer more value, but this is working for EA and others (see: Candy Crush Saga). And who’s to blame: consumers for being too credulous? EA and King? Apple? If anything, shouldn’t we be happy because Apple’s strategy is working out?

I, and thousands of old-school gamers like me, don’t like this modern idea of free-to-play games and nickel-and-diming players. I like to think that, eventually, Apple will start caring about quality games. But it’s when I read stories like EA’s that I conclude that, today, Apple doesn’t want to change In-App Purchases, at all.

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iOS 7 and New Apps

Gedeon Maheux:

I’m sure many users are expecting developers of popular applications to simply update interface elements, compile some code and easily drop a brand spanking new version of their app onto the App Store for free. There’s little doubt that the majority of iOS 7 updates to existing apps will be free (which will please Apple), but I suspect there will be a surprising number of developers who will use the launch of the new operating system to completely re-boot their app, and why not? The visual and interactive paradigms iOS 7 mark a natural breaking off point and a perfect opportunity to re-coup costs. Some existing paid apps might even adopt an iOS 7 only strategy which means they’ll have no choice but to charge again.

This makes sense. One more reason why Apple will need to clearly and strongly highlight iOS 7 apps on the App Store.

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