It’s official: Apple has announced subscription for App Store apps. Billing happens automatically through your iTunes account, and Apple keeps 30% of revenue if they bring a new subscriber to the app. If the publisher brings a new or existing subscriber to the app, the publisher keeps 100%. Publishers can provide alternative payment methods (outside of the app) and login systems for existing subscribers, but iTunes subscriptions must be offered as an option into the app at the same price or less. Plus, publishers can no longer insert links to external payment methods inside their apps. Here’s the gist:

Publishers who use Apple’s subscription service in their app can also leverage other methods for acquiring digital subscribers outside of the app. For example, publishers can sell digital subscriptions on their web sites, or can choose to provide free access to existing subscribers. Since Apple is not involved in these transactions, there is no revenue sharing or exchange of customer information with Apple. Publishers must provide their own authentication process inside the app for subscribers that have signed up outside of the app. However, Apple does require that if a publisher chooses to sell a digital subscription separately outside of the app, that same subscription offer must be made available, at the same price or less, to customers who wish to subscribe from within the app. In addition, publishers may no longer provide links in their apps (to a web site, for example) which allow the customer to purchase content or subscriptions outside of the app.

As for privacy policy, customers “will be given the option” to provide publishers with information, although the use of information will be under the publisher’s privacy policy. Here’s everything you need to know about subscriptions. Press release embedded below.

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