Despite some initial doubts about a not exactly happy start, Apple’s iAd program is predicted to match Google in the mobile market share by year’s end, and we’ve heard stories about iAds becoming a real gold mine for developers. We’ve also heard complaints from advertisers about Apple’s strict control on ad approval - something huge corporations like, say, Nissan or AT&T are not used to. Businesses weren’t used to “ad approval process” before Apple, and that’s all because Steve Jobs wants to build an ad system that engages users at a personal level with curated, rich and beautiful advertisements. Read more
Posts tagged with "apple"
Adidas Cancels iAd Campaign Because Steve Jobs Is A Control Freak
Apple’s Segmentation Strategy, and the Folly of Conventional Wisdom→
Apple’s Segmentation Strategy, and the Folly of Conventional Wisdom
Apple has launched three major new product lines since 2001: the iPod (October, 2001); the iPhone (July, 2007); and the iPad (April, 2010).
The company’s stock is up 3,000 percent since the launch of iPod, 125 percent since the launch of iPhone, and 20 percent since the launch of iPad.
In that same time period, the major devotees of the loosely coupled model – Microsoft, Google, Intel and Dell – have been, at best, outpaced by Apple 6X (in the case of Google dating back to the launch of iPod) and at worst, either been wiped out (in the case of Dell) or treaded water (in the cases of Microsoft and Intel) in every comparison period.
Must-read. [via DF]
Apple Help Wanted: HTML5 Job
Apple is looking for a Creative Technology Manager to help out in their “creative technology team” on the Apple.com website. The focus will be HTML-5 based content ready for iOS devices like iPads, iPhones and iPod Touches.
This individual will be responsible for driving web-standard (HTML5) innovation that enhances and redefines the marketing of Apple’s products and services to millions of consumers. Work will also include exploring opportunities with apple.com, email and mobile/multi-touch experiences on the iPhone and iPad.
Apple already has some HTML5 features to its website. There’s the new movie showtimes section, part of the Movie Trailers page that works on a desktop or iOS device. In August, “Compare Macs” was added to the Apple.com store. Read more
Eric Schmidt Weighs In On Apple’s “Closed System”
Google’s CEO Eric Schmidt was invited on stage to TechCrunch Disrupt, where he gave a quite interesting 39-minutes speech about what Google is really all about, openness, user happiness and yes, Apple.
When asked about “openness” (around the 31:00 minute mark), Schmidt simply said that in order to define something that’s open, you have to take the opposite in consideration. The opposite is Apple, which relies on a closed system based on its own development tools, hardware, marketplace. Google’s Android is about “adding choices”, giving users the possibility to choose what to use on their devices and what not. Interesting enough, apps that come pre-installed by carriers are mentioned as “more choices”, too.
Check out the full video below.
Read more
Apple Schedules FY 2010 Q4 Conference Call For October 18
On its Conference Call Quicktime page, Apple announced the schedule for its Q4 earnings call - which is happening on Monday, October 18 between 2:00pm PT/5:00pm ET. Read more
Apple Sues Nokia In Britain
The boys are fighting again. Reuters is reporting that Apple has officially sued Nokia (again) in Britain over 9 patent infringements for implementations developed by Cupertino engineers the Finnish cellphone maker is purportedly using. Read more
Apple’s Tim Cook Leaving for HP?
Here’s an interesting (and quite surprising) rumor for you Tuesday morning lovers: according to gossip investor website Fly On The Wall (and reported by Business Insider as well), Apple’s COO Tim Cook could be leaving Apple to join HP. Read more
Wired’s 5 Reasons the Media Covers Apple So Much→
Wired’s 5 Reasons the Media Covers Apple So Much
In the past year, headlines about Apple took up 15.1 percent of tech news coverage, while articles about Google constituted about 11.4 percent, and a meager 3 percent were about software giant Microsoft, according to the Pew Research Center study.
Guilty as charged.
Here at Wired.com we confess that we write about Apple more than any other company. Cuff us. But first, hear our reasons why we opt to cover the big A more than its rivals.
“Apple delivers” is enough.
iAds - 21% of Mobile Market by Year’s End?
First let me take a minute to point something out. A few weeks ago Carol Bartz, Yahoo! CEO, told Reuters the iAd system will “fall apart for them.” Boo hoo Yahoo. Okay, let’s move on, but nice try Carol!
By the end of 2010, Apple is predicted to have matched Google in the percent of ads in the mobile market at 21%. According to Bloomberg Businessweek, “Google, Microsoft, and Yahoo! have swiftly lost share in the U.S. mobile advertising market to Apple’s new iAd(s).” Google’s share will drop to 21 percent, from 27 percent last year. Yahoo will drop to 9 percent, from 12 percent last year. Microsoft will drop to 7 percent, from 10 percent. (numbers by researcher IDC) Read more