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Posts tagged with "apple"

Apple Launches Free App To Browse iAds

Released a few minutes ago in the App Store, iAd Gallery is a new iPhone app developed by Apple and aimed at showcasing the best iAd campaigns that landed on iOS in the past weeks. The app collects several iAds for iPhone, you can browse by advertiser, category or ad feature thanks to a spinning wheel that lets you easily jumo through ads and select the ones you want to “watch”. You can also learn more about the advertising agencies behind a campaign, and check out the latest ads from the iAd network. You can also “love” specific iAd campaigns and access them at any time from the Loved tab in the bottom toolbar.

The iAd Gallery is a celebration of advertising, featuring iAd campaigns from some of the world’s best brands and their advertising agencies. The iAd Gallery gives you easy access to a selection of the fun and informative ads that have run in some of your favorite apps. Use the Browse feature to discover ads you haven’t seen, or to find those you want to see again. Even lets you tag your favorites to a Loved section that’s all your own.

From a first quick test, it appears that the app takes a few seconds to load the initial gallery (even on a fast WiFi network), but once loaded everything is quite responsive. Browsing through ads in the wheel feels smooth and fast; in the More section, you can contact the iAd team to ask for more info about joining the network. Clearly this is an app meant for media and business to showcase the capabilities of iAds, and perhaps also educate App Store users about the interactivity of Apple’s ad platform. We’re not sure what kind of message Apple is sending to advertisers here, and if the impressions generated in this app account for the iAd campaign itself. It is worth nothing, though, that Apple recently cut the minimum iAd buy in half to $500,000 from the previous $1 million, and a released a desktop tool called iAd Producer to simplify the creation of iAds for designers and developers. Advertisers claimed that iAd wasn’t off to a happy start at all after the initial hype, although we’re hearing iAd revenue for iOS devs has seen a huge rise in the past three weeks. Apple also rolled out fullscreen iAds for the iPad.

You can find iAd Gallery here. More screenshots below. Read more

Apple Asks Toyota To Take Cydia Theme Down

Two days ago we reported Toyota launched a new advertising campaign in the Cydia through ModMyi’s repository based on a custom theme iPhone users could install on their jailbroken devices. The theme promoted Toyota’s affiliate Scion 2011 tC vehicle, with graphics on screen depicting the car in various elements of the standard iOS interface. Toyota didn’t directly get in touch with Cydia’s creator Jay Freeman to launch the ad campaign, which was organized and hosted through ModMyi’s repository. Many saw the advertising campaign as the first step for large companies like Toyota to avoid the App Store altogether to promote their brands and products on the iPhone. With 10-15 million jailbroken devices out there, launching an ad campaign in Cydia through a third-party repo must have sounded like the perfect opportunity to Toyota.

Too bad Apple didn’t think that was a really good idea. In fact, Toyota was apparently asked by Apple to take the theme down, and Toyota accepted to “maintain their good relationship with Apple.” The campaign had been in the works since April 2010 with Toyota and advertising agency Velti.

Kyle Matthews of ModMyi reports:

Apple also heard about the theme and ad campaign. I received a call from our contact at Velti this evening as well as an email asking me to please take the theme out of Cydia. On the phone, he explained Apple had contacted Toyota and requested they remove the theme and stop the advertising campaign. They (Velti) in turn contacted me relaying the message.

Apple doesn’t obviously like jailbreak (they called it “illegal” before the Digital Copyright Millennium Act updated its rules and observed jailbreaking a phone is in a consumer’s rights), and they’re taking another hard stance against those who promote or support (or make business with) Cydia in any way. Sorry Toyota, but you’ll have to take that theme down.

Radio Reporter Uses iPhone 4 As A Replacement For Bulky Equipment

A decade ago Neal Augenstein packed and took with him a suitcase full of heavy equipment so that he could cover news events in the field for the WTOP radio station. Today? It’s an iPhone 4, iPad and a few accessories.

As a radio reporter, the fundamental aspect for Augenstein is audio capture, currently that role is fulfilled by the iPhone 4’s inbuilt microphone (the third-party one he used to use with his 3GS doesn’t yet support the iPhone 4) and whilst it isn’t quite up to the quality he previously experienced, he says it is 92% as good as before. For audio editing he uses the VC Audio Pro app that lets him quickly and easily pull cuts, edit, assemble and adjust the volumes on a three-track screen. This is Augenstein’s favorite improvement on his previous workflow, because he is now able to push out a report in something like 10 minutes rather than 30 minutes.

For live reports Augenstein experimented with two expensive options but left unsatisfied went with the tried and tested Skype which gives him (and his station) a free VoIP service that he says “often sounds as good as the pricy apps”.  Twitter has also become a complementary avenue of reporting and he writes that he will often “break stories on Twitter, and follow-up with audio and website reports.”

Augenstein also carries an iPad primarily for taking down notes during press conferences and a “jury-rigged” stand for the iPhone for when there is no podium to place the iPhone on. In essence Augenstein highlights the very benefit of ditching his old equipment for the iPhone 4 when he says: “I can produce intricate audio and video reports, broadcast live, take and edit photos, write web content and distribute it through social media from a single device.”

[MediaShift via TUAW]

 

EyeTV App Update Adds AirPlay Support

In its latest update, Elgato’s EyeTV, introduces support for AirPlay - something many users have been requesting be added.  You’ll be able to stream both live TV and recordings from either the iPhone or iPad version of the app straight to any TV connected with an Apple TV.

One might ask why you would bother streaming TV (particularly live TV) via a Mac to an iPhone to only send it back to a TV. But this can be handy if you have another TV, perhaps in a bedroom and don’t want the hassle of having to install another antenna or set top box which can also cost a lot more than just an Apple TV. That way you could just set up your Mac and EyeTV to record your favourite TV shows and stream it to that bedroom TV.

Don’t forget that there are a number of hacks/workarounds that allow you to stream (using AirPlay) from your iPhone or iPad to another iOS device using AirTuner or even to a Mac using Banana TV.

[Via TUAW]

 

Patent-Infringement Reversed: Apple Wins Court Battle For $625.5 Million

Penalized 208.5 million for three patent violations, Apple wasn’t going to give up a fight for a few of the most prominent features of today’s OS X: Spotlight, Time Machine, and Cover Flow. On October 1st, 2010, a jury initially awarded $625.5 million to Mirror Worlds LLC in the Texas Eastern District Court (a court which has been scrutinized for appealing to patent trolls). However, the verdict was postponed by U.S. District Judge Leonard Davis – additional post trial arguments were slated to last until November to the dispute.

Computerworld: Apple asked Davis to delay his final ruling on the verdict, claiming that the award amounted to “triple dipping” because the jury penalized Apple $208.5 million for each of the three patent violations.

The case dates back to 2008, as Yale University professor David Gelernter (the founder of Mirror Worlds Technologies) accused Apple of infringing on patents revolving around data manipulation. Specifically, the claims against Cover Flow involved how documents, pictures, and media were displayed on a computer via the Finder and iTunes (the patents also applied to the iPod, iPhone, and iPad). Today it was decided that the patents do not infringe on Mirror World’s technologies and that the damages were also too high.

Bloomberg: “Mirror Worlds may have painted an appealing picture for the jury, but it failed to lay a solid foundation sufficient to support important elements it was required to establish under the law,” U.S. District Judge Leonard Davis wrote.

Apple has also recently won an initial patent battle with cellphone giant Nokia, as the International Trade Commission ruled Apple did not infringe on a set of patents related to mobile phones, computer technologies, and portable music players.

[via Bloomberg]

Image via Engadget

MacBook Airs To Generate $2.2 Billion In Annual Revenue

Since the official unveiling at Apple’s “Back to the Mac” event in October 2010, the new MacBook Air family has seen a terrific success among consumers: the incredibly thin design, combined with the durability of aluminum and faster performances have turned the new MacBook Airs into affordable, yet powerful machines that retain the small form factor of the previous line. Moreover, the new 11-inch model has set a new trend with several users considering the machine as a tablet-sized device with the capabilities of a classic desktop computer – such as a physical keyboard, trackpad support and USB connectivity. We knew the Air was selling very well, but J.P. Morgan analyst Mark Moskowitz believes the MacBook Air family could become a $2.2 billion revenue business for Apple if the current pricing model and design is maintained.

Digital Daily reports today that, according to Moskowitz, the “quasi-tablet” MacBook Air is just the beginning of a trend, and if Apple manages to keep “pricing stable” and a 420,000 sales per quarter rate (as seen in Q4 2010) the possibilities for the company to turn this line into the most successful one among Mac computers are huge.

C4Q10 was the first quarter in which the MacBook Air accounted for greater than 10 percent of total Apple PC units. More importantly, the MacBook Air accounted for 15% of total notebook unit sales during the quarter, versus 5 percent in the prior year. Even with the MacBook Air’s strong performance in C4Q10, it represented only roughly 5% of total Apple Mac units and revenues for C2010. We see ample opportunity for this percentage to increase over time, given the improved tech specs and more attractive pricing of the second-generation MacBook Air.

A report by Cnet in February hinted at an upcoming refresh for the MacBook Airs in June to include new Intel Sandy Bridge processors, which should dramatically boost performances of the MBA. Since the release of the new MacBook Pros five weeks ago, many are also speculating Apple will implement the Thunderbolt technology in the next-generation MacBook Airs. A refresh in June would play nice with Apple’s WWDC announcements, although a number of reports in the past week suggested Apple won’t announce new hardware at its developer event, focusing on Lion and an iOS 5 preview. On April 20th, Apple will release its Q2 2011 financial results.

redsn0w Untethered Jailbreak Now Available For iOS 4.3.1

The Dev-Team today released version 0.9.6rc9 of their jailbreaking tool redsn0w, which jailbreaks all iOS devices running 4.3.1 - except for the iPad 2. So effectively that includes the iPhone 4 (GSM), iPhone 3GS, iPod Touch 4G, iPod Touch 3G, iPad 1 and the Apple TV 2G (PwnageTool only). However if you depend on ultrasn0w you must wait until there’s a compatibility fix, which is currently in the works.

The key (untethered) exploit is all thanks to Stefan Esser (@i0n1c) who is a security researcher in Germany that is experienced in vulnerability research. He was previously known in the iPhone jailbreak community for his “antid0te” framework which actually improved security by adding ASLR support for jailbroken iPhones, and before Apple had even implemented it. Needless to say the Dev-Team is pleased to see Stefan help them with jailbreak exploits.

As for the iPad 2, Apple unfortunately patched the two bootrom exploits that the Dev-Team had ready (SHAtter and limera1n) and so until a new one is found, no untethered jailbreak can be developed.

You can download this latest edition of redsn0w for either Windows or Mac. You can also get the latest PwnageTool (Mac only) here, and the latest edition of sn0wbreeze (Windows only) here.

 

Forbes: Rapid Retail Sales Growth In China Could Propel Apple Shares Skyward

According to Eric Jackson at Forbes, an expected boom in Apple’s business in China could be a driving force that propels Apple’s shares (AAPL) to $547 per share by next January. That’s an expectation of shares increasing by around $200 on yesterdays close of trade price of $348.51 and in just nine months.

Jackson bases his expectations on the expansion of Apple’s retail stores, which currently bring in US$1.3 billion per year per store in China, with four currently in existence. Numbers floating around suggest that up to 25 stores could be opened up by Apple in China, where Jackson says consumers are going “gaga for Apple”, and rake in an extra US$32 billion. Such projected figures don’t even take into account third-party sales of Apple products from carrier stores or Cybermart – which is the largest third-party retailer of Apple products in the world.

Jackson and others thus consequently believe that it is well within possibility that Apple could see 50% sales growth in 2011, driven by the growth in China, and reach revenue of around $114 billion and “assuming the same trailing 20x P/E” Apple shares would be reach a value of $547 per share.

MacStories.net does not provide investment advice; consult an expert before buying or selling equities.

[Via Forbes]

 

Happy 35th Birthday Apple!

Today, 35 years ago on April 1st 1976, Apple Computer was established by Steve Jobs, Steve Wozniak and Ronald Wayne so that they could later sell their Apple I computer kit. Interestingly Wozniak, who hand built the Apple I decided to permanently leave  the company in 1987 – but is still technically an employee and receives a paycheck.

The other, more unfamiliar founder, Ronald Wayne, assisted Jobs and Wozniak in drawing the first Apple logo (seen above), writing the manual for the Apple I and writing the original partnership agreement. He however decided to leave the partnership just two weeks later and declined Jobs’ attempts to recruit him back years later.

It’s been a truly fascinating 35 years for the company and over the past decade in particular it has transformed the technology industry with the iPod, OS X, exceptional design in all its hardware and of course the iPhone and iPad. Here at MacStories we can’t wait to see what the next year will see Apple bring, let alone the next 35 years. As always Wikipedia provides some great reading about the early years about Apple that I thoroughly recommend if you’re curious and what to read more about those early days of Apple.

[Via MacJournals]