Posts tagged with "iPad"

T.J. Maxx Mystery Solved: A Marketing Strategy

You remember T.J. Maxx and their brief iPad adventure, right? The popular apparel retail chain started selling iPads last week, at the curious price of $399 – which was $100 off Apple’s suggested price. Steve Jobs, of course, didn’t like the idea and allegedly confirmed a user T.J. Maxx wasn’t an authorized reseller. The Internet, on the other hand, went nuts over the news.

So why did T.J. Maxx sell those iPads in the first place? Well, it turns out it was all a marketing strategy to end up on tech blogs (like this one) and generate traffic in their stores. They bought the iPads from retail (perhaps an Apple Store, who knows) at $40.000, they sold them at $32.000 generating a loss of $8.000 but they ended up on all major blogs and thousands of people visited their stores hoping to find a discounted iPad. With just $8.000, they gained a huge visibility that would have costed way more with standard advertising methods. Very clever. Read more

iWork Apps for iPad Updated to Support iOS 4.2, Now Available For Download

Just as expected, Apple has released an update for all the three iWork apps currently available on the iPad: Pages, Numbers and Keynote reach version 1.3, which adds support for iOS 4.2 and AirPrint. The updates are rolling out in iTunes now.

Support for iOS 4.2 and AirPrint has been deployed in all the apps, although each of them has got unique new features in the update, too. As far as AirPrint is concerned, version 1.3 includes slide range selection, number of copies, and duplex printing. The three apps also come with Portuguese, Danish, Finnish, Korean, Norwegian, Polish, Swedish, and Traditional Chinese localization, bug fixes and overall performance improvements. WebDAV server fixes have been included as well.

Numbers got an enhanced print preview to adjust the the way a sheet is printed across multiple pages, together with a predictive function selector and improved PDF export support. Keynote comes with an enhanced presenter that allows you to display on an external monitor the current slide, the next slide, or your notes. It also got the ability to import and add existing notes to slides. Pages got automatic pagination of tables exceeding page breaks and improved font size selection.

Pages, Keynote and Numbers are available here, here and here, respectively.Pages 1.3 still hasn’t made it through the App Store, we’ll update this post once it’s live. Check out the full changelogs below. [image via Macworld]

Update: Pages 1.3 is live in the App Store.

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Orange UK Confirms Subsidized iPads Coming Soon

Just as we reported this morning, Orange UK just confirmed that they’ll be offering subsidized iPads “in the coming months”:

Orange UK today announced it will offer new purchase options for iPad users, including more affordable prices when purchased with a data service plan, for iPad with Wi-Fi + 3G models in the coming months. iPad allows users to connect with their apps and content in a more intimate, intuitive and fun way than ever before.

Users can browse the web, read and send email, enjoy and share photos, watch HD videos, listen to music, play games, read ebooks and much more, all using iPad’s revolutionary Multi-Touch user interface. For more information about iPad please visit www.apple.com/ipad/.

No word on pricing yet.

Apple: Over 40.000 iPad Apps Available, Battery Life Is “Legendary”

Two interesting tidbits from today’s Apple iOS 4.2 press release you might have missed with all the excitements for the new OS:

iPad users can now run their favorite apps and switch between them instantly, while preserving iPad’s legendary battery life.

Today, customers have downloaded more than seven billion apps from the groundbreaking App Store and more than 300,000 apps are available to consumers in 90 countries, with more than 40,000 native iPad apps. Over 125 million iOS users around the world can choose from an incredible range of apps in 20 categories, including games, business, news, sports, health, reference and travel.

While Apple isn’t new to using peculiar adjectives to describe their products (just think of the “magical” iPad), the data provided in the press release are definitely noteworthy. Read more

iOS 4.2: 10 Great iPad Apps That Multitask

With iOS 4.2 coming in a few hours, iPad owners will surely have a great time today trying to figure out how the new operating system works, what’s the best way to arrange folders and what’s the deal with those widget controls in the multitasking bar. For all things new in iOS 4.2, make sure you don’t miss our huge walkthrough.

When a new OS is released, though, users come to the point where they want to try apps that support the new features introduced by Apple and its engineering team. Developers have been playing around with the OS for quite some time, there should be some apps already updated for iOS 4.2 in the App Store, right?

In this post we’ve collected the best 10 iPad apps that were updated in the past weeks to support iOS 4.2. Some great gems are in there, so read on past the break, and get your iTunes library ready before iOS 4.2 drops. Read more

iOS 4.2: Our Complete Walkthrough

A few minutes ago Apple announced the release of iOS 4.2 today. The download links aren’t live yet, and we speculate the engineers at Cupertino will flip the switch at 10AM PST.

In the meantime,though, you can check out our complete iOS 4.2  for iPad walkthrough below. We have tested iOS 4.2 through all the betas and GM seeds Apple released, and there’s no doubt this is the OS we were all waiting for.

iOS 4.2 is a major new update for iPhone, iPod Touch and iPad built on the strong foundation of iOS 4, released in June just two days before the iPhone 4 went on sale. iPhones and iPod Touches have been capable of enjoying multitasking, folders, fast app switching and the hundreds of new features since then, but it’s only with 4.2 that iPads are getting updated to support iOS 4. This new software update marks the grand unification of iDevices under a single OS, which comes with lots of new functionalities for the tablet, and a couple of interesting additions on the iPhone.

In this article we’ll take a look at everything that’s new in iOS 4.2 on the iPad, with a mention of the minor updates for the iPhone and iPod Touch as well. So read on past the break, and follow us along the ultimate guide of iOS 4.2 for iPad. Read more

World of Goo Is Coming To The iPad

World of Goo is one of my favorite games for the Nintendo Wii. Even though I haven’t been playing with a “physical” game for the Wii in years now, I don’t mind turning on the console every once in a while to enjoy a brief session of World of Goo. Sold through Nintendo’s WiiWare virtual store, 2D Boy’s still is the highest rated game for the Wii. I guess that says a lot. Read more

Orange and T-Mobile To Announce UK iPad Subsidy Later Today

According to Marketing Week, the company that owns the telecom brands Orange and T-Mobile, Everything Everywhere, will announce a deal for UK customers to purchase the iPad through their websites and retail stores later today. The iPad will go under a price cut, and customers will have to sign up to a contract for data usage.

It is also believed that subsidized iPads could be sold at £200. We’ll keep you posted about the announcement which should be coming later today.