Billboard has an in-depth profile of Oliver Schusser, who has been running Apple Music for the past 15 months. You may not have heard Schusser’s name before, but he’s been at Apple since 2004, first working to expand iTunes in Europe. With Jimmy Iovine taking on a consulting role at Apple Music and Robert Kondrk moving to a product and design role, Billboard explains that Schusser was tapped to grow the streaming service.

The profile, which also includes interviews with Jen Walsh, the director in charge of Shazam and Beats 1, and Rachel Newman, the global senior director of editorial, emphasizes the service’s focus on editorial over algorithmic content:

“You hear Tim talk a lot about humanity – how we’re at the crossroads between the liberal arts and technology,” says Oliver Schusser. “It’s got to be both.” The new leader of Apple Music (the Tim in question would be his boss, Apple CEO Cook) is relaxing in his sun-drenched corner office at the company’s Culver City, Calif., headquarters on a June morning, explaining – in his typically measured way – why the service he oversees hasn’t gone all-in on algorithms. “That’s just not the way we look at the world,” continues Schusser. “We really do believe that we have a responsibility to our subscribers and our customers to have people recommend what a playlist should look like and who the future superstars are.”

Among other changes Schusser has implemented since taking the reigns of Apple Music, Billboard emphasizes the shift away from annual feature releases timed around Apple hardware releases noting the mid-year of top 100 charts and new personalized playlists. Those changes caught my eye in particular because unlike software tied to hardware advances or operating system changes, services, which have become increasingly important to Apple, demand ongoing attention to remain in the forefront of the public’s mind to retain existing customers and sign up new ones.

The approach is a departure for Apple, but one we’ve begun to see more often with ongoing improvements to Siri and mid-year updates to Shortcuts, for example. Apple Music’s advances may not get a lot of attention from the software and hardware-focused tech press, but in my experience, Apple Music has steadily improved since its debut, developing into an excellent way for me to enjoy my favorite bands and discover new ones.