Imprint for iOS is designed to make shopping easy and enjoyable, which is a good thing because I can’t stand shopping, especially for clothes. I’d much rather order clothes online and have them show up on my doorstep than go to the mall. The trouble is, clothes shopping on the web is usually a mixed bag. Many sites do a poor job of describing and photographing what they sell, making it hard to know what you’re ordering, which leads to returns. Other sites have overly complex and tedious checkout processes, requiring what sometimes feels like page after page data entry that fails if you don’t enter information exactly as the site expects.
Need, which offers hand-picked collections of clothing, accessories, and other items like coffee and books, is different. I’ve been a customer of Need since Matt Alexander launched it in late 2013. Through a combination of excellent photography, quality writing, and attention to customer service, Need has provided a superior shopping experience on the web from the beginning.
Today, Need relaunched and rebranded its website as Imprint and released a companion iOS app by the same name. Imprint for iOS is a delight to use. Imprint’s browsing and shopping experience is faster, easier, and more fluid than other iOS shopping apps, exhibiting the same degree of care and attention to detail that has made me a happy customer of its predecessor, Need, from the beginning.
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