Anchor Launches Listener Support, Helping Podcasters (and Itself) Get Paid

By Ryan Christoffel

As an app and service, Anchor is a compelling product that I’m personally a big fan of. It’s the best way to podcast from an iPad, the most mature and accessible platform for new podcasters, and it includes innovative features like transcribed video generation for sharing clips on social media.

My one area of hesitation with Anchor has been its business model. The service is entirely free, and the company has never before shared its plans for any sort of monetization strategy. Today that changes, however, as Anchor is launching a Patreon-style listener support feature.

Starting now, any Anchor podcaster can choose to activate listener support for their show, which enables listeners to sign up for automatic monthly payments of $0.99, $4.99, or $9.99 to support the show. The implementation here is important, and Anchor is making it very accessible: a podcast support link will be automatically added to the show notes for each episode, making the link available no matter which podcast app a user listens through. This link takes users to the support page on a podcast’s Anchor profile, with payments processed by Stripe and available via Apple Pay on iOS and Mac, or Google Pay on Android.

All support funds are subject to Stripe’s standard fees, plus Anchor’s own 4.5% cut, but the overwhelming majority of funds end up in podcasters’ hands.

I think listener support is an interesting development for Anchor in two main ways. First, after working to democratize podcasting with its easy-to-use tools, it makes sense that Anchor now has its sights set on democratizing the payment of podcasters. Any podcaster with a decent following could use a third-party service like Patreon to get paid – and many do. And while Patreon isn’t too much more complicated for listeners wanting to pledge support, it definitely brings more complexity to the side of podcasters. Using Anchor, a podcaster can flip a switch enabling any present and future listeners to offer support. Ultimately, complexity is diminished for both parties.

The second thing making this news significant to me is that it’s the first sign of a monetization strategy for Anchor. It’s very possible the service will still introduce an ad platform in the future, but whether that happens or not, this is a thoughtful first move. It’s respectful to both podcasters and listeners alike, and as such it feels like a good fit for the service and its goals.

While I certainly don’t want to see podcasting dominated by a single platform, the way video is owned by YouTube, I nonetheless continue to be impressed by Anchor. Whatever the company’s future holds, it’s a good thing making podcasting more accessible, and a good thing for podcasters to be rewarded for their work.

Anchor users can activate listener support from their dashboard on anchor.fm.

Apple Books: A Love Letter to Readers

By Ryan Christoffel

When iOS 12 launches this fall, it will introduce a newly redesigned iBooks app simply named Books. Though the reading experience in Books is largely the same as before, the rest of the app is drastically different, offering the biggest app redesign on iOS since last year’s App Store.

Modern design is a clear centerpiece of Books, but the app also includes new features, big and small, that make it feel all-new. From tools that borrow from Goodreads, to more robust collections, to dark mode, and much more. There’s a lot to explore here, so let’s dive in.

Apps Perfect for Relaxing, Vol. 1

By Ryan Christoffel

Ryan

The end of summer is nearly upon us, so if you haven’t yet gotten much R&R, the time to do so is now. Most of the time my iOS devices serve as tools to get things done, but there a select few apps I cherish during periods of downtime. It may seem like...

Logitech Purchases Blue Microphones to Better Serve Gamers, Podcasters, and More →

Linked By Ryan Christoffel

Logitech is expanding its lineup of tools for content creators by acquiring the popular microphone company Blue. From Blue’s announcement post:

Logitech has announced plans to acquire Blue Microphones—and we are super excited about it! Blue’s mission is to help our users find and amplify their voice by making the coolest microphones on the planet, and we’re going to keep doing exactly that. With Logitech’s vast resources behind us, we can be supercharged. We can be better, stronger, faster…

The union of the companies makes a lot of sense, as each creates gear in overlapping domains like gaming, YouTube, and podcasting.

We both have strong brands in the gaming market. We make the most popular streaming mic, they make the most popular streaming cam. And we both want to put excellent, high-performance gear on every desktop.

Blue also makes professional-level microphones for musicians, but to most consumers the company may be best known for its Yeti and Snowball mics, which are favorite choices among podcasters. It will be interesting to see how Blue’s additional resources enable it to better serve the needs of its existing customer base.

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Apple’s Plan for TV

By Ryan Christoffel

Ryan

Apple’s history with the TV industry has been long and storied. For quite a while, rumors swirled that the company was working on a proper television set, and Steve Jobs even confirmed the rumors to his biographer, Walter Isaacson. He said, “I’d like to create an integrated television set that is completely easy to...

Twitter

By Ryan Christoffel

Ryan

Let me say up front that I’m a big fan of third-party Twitter clients. Tweetbot and Twitterrific are both excellent apps that I’ve used at different times in the past, and I hope Twitter the company stops making it harder and harder to build a third-party client. That said, I’ve now been using the...

Nike Training Club Debuts on Apple Watch

By Ryan Christoffel

Over the last year it’s become far too common to hear about a popular app dropping support for the Apple Watch – fortunately, today the opposite is happening: Nike Training Club has added an Apple Watch app for the first time.

Nike Training Club is a workout app containing over 180 different training sessions to choose from. The app offers guided instructions to help you complete your workout, along with activity data to see your exercise track record. It’s a really solid, well designed app that gives you the tools needed to hit your workout goals.

The new Apple Watch app for Nike Training Club is merely a companion to the iOS app. You can’t start workouts directly from the Watch, so despite the Series 3 model’s cellular capabilities, you’ll need to have your phone nearby at all times.

Despite its limitations, the Watch app can still be very useful during workouts. During a yoga session, for example, the Watch will show you which pose to take with a countdown for how long to hold it; you’ll also see your heart rate and calories burned. Swipe over in the app to see the total length of your workout and an option to pause or end the session.

If you’re a heavy Nike Training Club user, the new Watch app provides a much more convenient way to keep track of your workout’s progress. I really hope some day the app becomes completely independent of the iPhone, but this is a nice first step.

Nike Training Club is available on the App Store.

Apple Releases Software Fix to Address MacBook Pro Throttling →

Linked By Ryan Christoffel

Jason Snell, writing for Six Colors:

After a week of controversy following the posting of a video that claimed the new 15-inch MacBook Pro could experience massive slowdowns, Apple on Tuesday acknowledged that the slowdowns exist—and that they’re caused by a bug in the thermal management software of all the 2018 MacBook Pro models. That bug has been fixed in a software update that Apple says it’s pushing out to all 2018 MacBook Pro users as of Tuesday morning.

Here’s the official Apple statement, furnished to Six Colors by an Apple spokesperson:

Following extensive performance testing under numerous workloads, we’ve identified that there is a missing digital key in the firmware that impacts the thermal management system and could drive clock speeds down under heavy thermal loads on the new MacBook Pro. A bug fix is included in today’s macOS High Sierra 10.13.6 Supplemental Update and is recommended. We apologize to any customer who has experienced less than optimal performance on their new systems. Customers can expect the new 15-inch MacBook Pro to be up to 70% faster, and the 13-inch MacBook Pro with Touch Bar to be up to 2X faster, as shown in the performance results on our website.

The controversy caused this past week over throttling reports surely isn’t the kind of publicity Apple was hoping for with its latest updates to the MacBook Pro. There’s been all kinds of speculation as to the reasons for the excessive throttling that’s been reported, with one popular theory claiming it’s an issue with the MacBook Pro’s thin body – an error similar to that found with the current Mac Pro, whose enclosure can’t sufficiently handle the additional heat caused by powerful chips and heavy workflows.

While official tests will take some time to confirm Apple’s message, it’s great to see that the i9 MacBook Pro’s issues don’t appear to be hardware-related, and Apple moved swiftly to solve them.

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iMessage Business Chat Continues Slow Rollout, Adding Multiple New Brands and Supported Platforms →

Linked By Ryan Christoffel

Apple launched iMessage Business Chat earlier this year as part of iOS 11.3, but at the time only a select few companies were signed on to support the feature. Four months later, we’re now starting to see the next Business Chat partners go live. Sarah Perez reports for TechCrunch:

In addition to Dish becoming the first TV provider to support Business Chat, Apple says it has also added four other brands, Aramak, Four Seasons, Harry & David, and American Express, in addition to five new technology platforms businesses can integrate with.

To this point Business Chat has primarily been deployed as a customer support solution, but with these new companies comes more diversity in how the feature is being used. In particular, I’m intrigued by what Aramark is doing with Business Chat as a customer service tool. Perez writes:

Aramak is piloting a 10-game “Brew2You” program at Citizens Bank Park, the home of the Philadelphia Phillies. Fans will be able to scan a QR code on their seat back in three sections to order beer or water over iMessage, and have it delivered right to their seat.

Ordering drinks at a ball game is a perfect use case for Business Chat, and one I hope catches on with related markets, both sports and otherwise. Movie theaters, concerts, or Broadway shows that offer the ability to order refreshments from your seat would be another great fit.

I used Business Chat for the first time last week with Dish, and the service worked as advertised, offering a pain-free support experience that’s miles ahead of a traditional phone call or other web chat service. While expansion has gotten off to a slow start, I’m hopeful that with Apple targeting not just individual brands, but also large platforms like Cisco, it will be easy for more businesses to get on board sooner rather than later.

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