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Tim Cook Doesn’t Believe Users Want Apple to Merge the Mac and iPad→

Peter Wells has an interesting story in The Sydney Morning Herald about the much-rumored merger of Macs and iOS devices. Wells interviewed Apple CEO Tim Cook at the education event that was held late last month in Chicago. During the conversation, Wells asked Cook about Microsoft’s convertible Windows 10 strategy and how it compared to Apple’s approach to OSes. Cook responded:

“We don’t believe in sort of watering down one for the other. Both [The Mac and iPad] are incredible. One of the reasons that both of them are incredible is because we pushed them to do what they do well. And if you begin to merge the two … you begin to make trade offs and compromises.

”So maybe the company would be more efficient at the end of the day. But that’s not what it’s about. You know it’s about giving people things that they can then use to help them change the world or express their passion or express their creativity. So this merger thing that some folks are fixated on, I don’t think that’s what users want.”

Especially since Mark Gurman of Bloomberg reported on rumors of an Apple initiative codenamed Project Marzipan designed to bring aspects of iOS to the Mac, there has been speculation about whether it might be the first step in an eventual merger of the two operating systems. Although Cook’s comments are interesting in the context of the rumors that have circulated, he was asked about Microsoft’s Windows 10 strategy, not Apple’s plans for its platforms. I think it’s safe to say that Cook believes iOS devices and Macs are good for different tasks, which suggests that the Mac’s form factor isn’t at imminent risk, but I don’t think you can draw any conclusions from his comments about the chipsets or operating system that may drive Macs in the future.

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Connected, Episode 189: Nah, Hummus!→

Stephen and Myke are still recovering from a trip to Atlanta, and it shows in this discussion of the future of iOS and digital magazines. Federico thankfully saves the episode by sharing some about Drafts 5.

On this week’s episode of Connected, we try to understand the role of digital magazines in the modern web landscape and talk about Drafts 5. You can listen here.

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Rethinking iOS Notifications→

Dieter Bohn at The Verge has some fantastic observations about notifications on Android and iOS, concluding that the iPhone’s notification system needs to be reworked. Bohn believes both OSes offer too many ways to tweak notifications, but he sees a broader issue with iOS in particular:

On both of those platforms, the question isn’t (or isn’t just) whether or not there are too many options. It’s whether or not the end state of those options are any good. The difference, I’ve found, is that Android has a way of doing things that make notifications more “humane” than what’s possible on the iPhone.

In his video and accompanying article, Bohn points to a handful of critical areas where Android does a better job with notifications than iOS:

  • Notifications can be set to appear silently in Android’s notification tray and on the lock screen.
  • Text messages and other notifications from actual people are prioritized.
  • Similar notifications are grouped so they’re only a couple of lines long and can be dismissed together.
  • Users can jump to an app’s notification settings from the notification itself.

Of those features, I agree with Bohn that adding the ability to jump directly to an app’s notification settings from the notification itself would go a long way on iOS. As Federico and I discussed recently on AppStories, periodically evaluating and adjusting notifications is essential to avoiding notification overload on iOS, but it’s also something that becomes a project because it requires a lot of hunting and tapping. With a system like Android’s, I can imagine making fine-tuned adjustments to notifications more frequently because doing so would be less likely to disrupt what I was doing when I’m interrupted.

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Serenity Caldwell’s 2018 iPad Review→

Serenity Caldwell, writing on iMore:

To me, the 2018 base-model 9.7-inch iPad is a special beast: It hits a line drive right through the company’s fabled intersection of technology and liberal arts — and at the right price point. The iPad Pro did it first, but at a cost unattainable for all but the tinkerers and serious artists, and without iOS 11’s crucial multitasking features. At $329, the iPad offers a low-end tablet experience unlike any other on the market. Add an extra $99 for Apple Pencil, and Apple has created the best device for all-purpose education, period.

But it’s easy to make that claim, and a whole other thing to explain why I believe it so whole-heartedly. As a result, I decided to try and prove it: Starting with a blank page in Procreate, I created an entire iPad review video by just using my 2018 iPad, Apple Pencil, and third-party apps. My Mac came into play only once — when I uploaded my video to YouTube.

I know what you’re thinking – the new iPad is “boring” compared to the iPad Pro and you don’t need to watch another video about it. But trust me, you’ll want to watch Serenity’s review because it’s unlike anything you’ve seen for a new iPad. Only Serenity could put this together – including the music, which she composed in GarageBand; everything was drawn, assembled, and edited on a “boring” 2018 iPad. You can watch the video below and read Serenity’s technical notes here.

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Connected, Episode 188: A Better Thing Than a No Thing→

Apple has launched a (kinda) new iPhone, discussed the Mac Pro and saved the world. Big week!

A variety of topics on this week’s episode of Connected, including a discussion on what “pro” means on different platforms. You can listen here.

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If iPads Were Meant for Kids→

Speaking of Apple and iOS parental controls, this is a must-read article by Dave DeLong that explains all the problems he ran into after giving iPads to his kids:

If iPads were meant for kids, then there would be a way to limit how long they can use an iPad. They’d get reminders when they have 15 … 10 … 5 … 1 minute left of usage time, and then the device would lock and they wouldn’t be able to get back in without the parental passcode.

If iPads were meant for kids, then there would be a way to make the iPad turn off when it’s bed time and not turn on again until morning. Because my son likes to sneak in to our room and take his iPad back from wherever we’ve stashed it, and then stay up until nearly midnight playing Angry Birds.

If iPads were meant for kids, then there would be a way to turn off/hide all their games when they’re supposed to be doing their homework. But you can’t “hide” apps without straight-up deleting them. And all of the remote management systems out there that allow this require device supervision (and not just MDM) and are a complete pain to set up and administer.

There are several other examples in DeLong’s post. I hope someone at Apple reads DeLong’s story and asks their team whether they’re doing enough for parents.

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The Nintendo Switch’s Parental Controls→

Kotaku’s Luke Plunkett, in a story about the usefulness and elegant design of Nintendo’s Parental Controls app for the Switch (which is available on iOS here):

But the Switch comes from a very Nintendo place, where it feels like they don’t just want to tick a few legal/ethical boxes, but genuinely help parents (and, by extension, the kids who are being affected by these limitations). Like the Xbox and PlayStation, the Switch lets adults restrict a child’s ability to play games with certain ratings, or stop them from using a specific type of program. But it’s the extra stuff the Switch does, and the ease with which you can do it, that makes all the difference.

First up: I appreciate the fact that the Switch’s parental controls are housed in a standalone app, rather than something I need to burrow down into system menus for. There’s a practical benefit to that, as it’s faster and easier to get to these settings, but it also sends a message: by breaking the parental control suite out into its own app, rather than house everything alongside the rest of the system’s settings, it shows Nintendo are treating them as a separate and more important matter than what my resolution or surround sound settings are.

I don’t have kids, but I’ve long heard from MacStories readers that this kind of model – a ‘Family’ app on the Home screen with lots of stats and easy-to-access controls for parents – would be fantastic to have on iOS. Given Apple’s commitment to families, I’m surprised iOS’ parental controls seem so lackluster when compared to what Nintendo has done with a game console.

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