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Bitmo Lab Opens Pre-Orders for a Delta Emulator-Friendly iPhone Case

Source: Bitmo Lab.

Source: Bitmo Lab.

Bitmo Lab, an affiliate of JSAUX, a videogame accessory maker, has announced pre-orders for an intriguing new iPhone case. The GAMEBABY case, which I came across on Overkill.wtf, is a two-part iPhone case that allows users to remove the bottom half, moving it from the rear of an iPhone to the front. The switch transforms your iPhone into a Game Boy lookalike with A and B buttons, a D-pad, Start and Select buttons, and more.

According to Bitmo Lab, the GAMEBABY’s buttons are capacitive, meaning they don’t require power, a Bluetooth connection, or other technology to work. It’s a simple solution that, when paired with the Delta iOS game emulator, should be able to play classic emulated games on the go with the added benefit of physical buttons.

How well the GAMEBABY works remains a mystery. Bitmo Lab’s website says the case is still under development, but you can pre-order one for the iPhone 15 Pro Max or iPhone 16 Pro Max with expected shipping in October for $19.99, which is 50% off the launch price.

I’ve pre-ordered a GAMEBABY and will report back after I’ve had a chance to use it for a while.

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Websites Increasingly Tell Apple and AI Companies to Stop Scraping

Wired reported today that many large websites are blocking Applebot-Extended, Apple’s artificial intelligence (AI) web crawler. Wired determined this by examining the sites’ public robots.txt file, which Apple says it respects, but some AI companies don’t. According to its research:

WIRED can confirm that Facebook, Instagram, Craigslist, Tumblr, The New York Times, The Financial Times, The Atlantic, Vox Media, the USA Today network, and WIRED’s parent company, Condé Nast, are among the many organizations opting to exclude their data from Apple’s AI training. The cold reception reflects a significant shift in both the perception and use of the robotic crawlers that have trawled the web for decades. Now that these bots play a key role in collecting AI training data, they’ve become a conflict zone over intellectual property and the future of the web.

With the release of Apple Intelligence around the corner, I suppose it makes sense to single out Apple here, but this is not really news. A study in July that Kevin Rouse wrote about for The New York Times concluded that websites are blocking web crawlers from all AI companies at a dramatic rate:

The study, which looked at 14,000 web domains that are included in three commonly used A.I. training data sets, discovered an “emerging crisis in consent,” as publishers and online platforms have taken steps to prevent their data from being harvested.

The researchers estimate that in the three data sets — called C4, RefinedWeb and Dolma — 5 percent of all data, and 25 percent of data from the highest-quality sources, has been restricted. Those restrictions are set up through the Robots Exclusion Protocol, a decades-old method for website owners to prevent automated bots from crawling their pages using a file called robots.txt.

The study also found that as much as 45 percent of the data in one set, C4, had been restricted by websites’ terms of service.

These numbers don’t seem to account for websites using server-side methods of blocking crawlers or Cloudflare’s tool, which could mean the decline in available data is underreported.

Still, it’s interesting to see more and more websites evaluate the tradeoffs of allowing AI crawlers to scrape their sites and decide they’re not worth it. However, I wouldn’t be surprised if the media companies that cut deals with OpenAI and others are contractually obligated to block competing crawlers.

I’d also point out that it’s disingenuous of Apple to tell Wired that Applebot-Extended is a way to respect publishers’ rights when the company didn’t offer publishers the chance opt out until after it had scraped the entire web. However, therein lies the explanation of why so many sites have blocked Applebot-Extended since WWDC I suppose.

What’s unclear is how this all shakes out. Big media companies are hedging their bets by making deals with the likes of OpenAI and Perplexity in case Google search continues its decline and is replaced by chatbots. Whether those are good bets or not remains to be seen, but at least they offer some short-term cash flow and referral traffic in what has been a prolonged drought for the media industry.

For websites that don’t make deals or are too small for AI companies to care about, I can see a scenario where some play along anyway, allowing their sites to be scraped for little or no upside. For those sites that choose to stay outside the AI silos, it’s easy to paint a bleak picture, but the Internet is resilient, and I have a feeling that the Open Web will find a path forward in the end.

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The Risk to Apple of OS Envy

With the rerelease of iOS 18.0, the EU and the rest of the world will have two flavors of the iPhone’s operating system. As Jason Snell writes for Macworld, this is one of Apple’s greatest fears, but there are potentially bigger risks on the horizon for the company. As Jason explains:

…to me, the bigger danger is envy. It strikes me that Apple has tried to make residents of the European Union envious of other regions by withholding Apple Intelligence, at least at first. There are legal reasons to do so, of course, but it’s also a lesson to Europeans that if they support such a strict regulatory regime, they’re going to be left on the side of the road while the rest of the world enjoys the bounty of AI features inside iOS. (Whether that bounty actually exists is beside the point.)

Yet, when I consider everything being experimented with in the EU, I start to wonder if the envy is actually going to flow in the other direction. The Verge said that the iPhone is now “more fun” in the EU. Noted iOS expert Federico Viticci wrote that the EU version of iOS “is the version of iOS I’ve wanted for the past few years,” and that “we can finally use our phones like actual computers.”

As someone who loves clipboard managers and uses several apps that aren’t Apple’s defaults, I am warming up to their point of view.

I’m right there with Jason. At first, the differences between my iOS and Federico’s didn’t seem like that big of a deal. Sure, it was easier for him to access AltStore, but it’s available outside the EU if you jump through some extra hoops. However, over time, the differences have multiplied. I’ve also had the chance to try Apple Intelligence in 18.1, and although there’s more to come from Apple on the AI front, which could change my calculus, from where things stand today, I’d gladly trade iOS 18.1 for the EU’s 18.0.

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Apple Announces CFO Transition

Apple's Luca Maestri. Source: Apple.

Apple’s Luca Maestri. Source: Apple.

Apple has announced that CFO Luca Maestri will leave that position effective on January 1, 2025, but continue at Apple to lead Corporate Services. Maestri will be replaced by Kevan Parekh, Apple’s Vice President of Financial Planning and Analysis, who has been at Apple for 11 years. Maestri has been Apple’s CFO for a decade.

In a press release issued by Apple, Tim Cook had this to say about Maestri and Parekh:

Luca has been an extraordinary partner in managing Apple for the long term. He has been instrumental in improving and driving the company’s financial performance, engaging with shareholders, and instilling financial discipline across every part of Apple. We’re fortunate that we will continue to benefit from the leadership and insight that have been the hallmark of his tenure at the company.

During his time as CFO, Maestri enabled essential investments and practiced robust financial discipline, which together helped the company more than double its revenue, with services revenue growing more than five times.

More details on Apple’s CFO transition are available in its press release.

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The DMA Version of iOS Is More Fun Than Vanilla iOS

Allison Johnson, writing for The Verge on the latest EU-mandated and Apple-designed changes to iOS in Europe:

They’re getting all kinds of stuff because they have cool regulators, not like, regular regulators. Third-party app stores, the ability for browsers to run their own engines, Fortnite_,_ and now the ability to replace lots of default apps? I want it, too! Imagine if Chrome on iOS wasn’t just a rinky dink little Safari emulator! Imagine downloading a new dialer app with a soundboard of fart sounds and setting it as your default! Unfortunately, Apple doesn’t seem interested in sharing these possibilities with everyone.

And:

It’s starting to look like the company sells two different iPhones: one for people in Europe, and one that everyone else can buy. That’s weird, especially since keeping things simple and consistent is sort of Apple’s thing. But the company is so committed to keeping the two separate that it won’t even let you update apps from third-party app stores if you leave the EU for more than a month.

As I wrote on Threads (much to the disbelief of some commentators), I personally feel like the “DMA fork” of iOS is the version of iOS I’ve wanted for the past few years. It’s still iOS, with the tasteful design, vibrant app ecosystem, high-performance animations, and accessibility we’ve come to expect from Apple; at the same time, it’s a more flexible and fun version of iOS predicated upon the assumption that users deserve options to control more aspects of how their expensive pocket computers should work. Or, as I put it: some of the flexibility of Android, but on iOS, sounds like a dream to me.

Apparently, this thought – that people who demand options should have them – really annoys a lot of (generally American) pundits who seemingly consider the European Commission a draconian entity that demands changes out of spite for a particular corporation, rather than a group of elected officials who regulate based on what they believe is best for their constituents and the European market.

That point of view does Apple a disservice: rather than appreciating how Apple is designing these new options and collaborating with regulators, some commentators are just pointing fingers at a foreign governmental body. From my European and Italian perspective, it’s not a good look.

I think that Apple is doing a pretty good job with their ongoing understanding of the DMA. It’s a process, and they’re doing the work. I don’t find the installation of third-party marketplaces as horrible as others have painted it, and I’m excited about the idea of more default apps coming to iOS. Whether you like it or not, this is the world we live in now. A law was passed, and iPhones (and iPads soon) must be made more versatile. As a result, iPhones are more fun for people like me (a clipboard manager! Fortnite!), while very little has changed for those don’t care about new options.

Apple is adapting to this new reality. Perhaps more folks in the Apple community should, too.

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Procreate Will Not Include Generative AI in Its Apps

Today on its website, Procreate announced that it would not build generative AI tools into its apps. The company’s position is clear and unequivocal:

Generative AI is ripping the humanity out of things. Built on a foundation of theft, the technology is steering us toward a barren future. We think machine learning is a compelling technology with a lot of merit, but the path generative AI is on is wrong for us.

We’re here for the humans. We’re not chasing a technology that is a moral threat to our greatest jewel: human creativity. In this technological rush, this might make us an exception or seem at risk of being left behind. But we see this road less travelled as the more exciting and fruitful one for our community.

In a short video on X.com, Procreate CEO James Cuda said:

I don’t like what’s happening to the industry, and I don’t like what it’s doing to artists.

I couldn’t agree more or be happier to see Procreate take a stand in defense of artists. Federico and I interviewed Cuda at WWDC, and although Cuda struck a diplomatic tone having just received an Apple Design Award for Procreate Dreams, it was clear to me then that we were unlikely to see generative AI in Procreate’s apps. For everyone who wasn’t in the room with Cuda that day, though, today’s statement should set their minds at ease. I hope we see more developers whose apps support creative fields take a similar stand.

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The Sound of Apple

I thoroughly enjoyed this two-part series on the Twenty Thousand Hertz podcast about sound design at Apple and the care that goes into crafting sound effects and alerts that complement the user experience (speaking of the parts of Apple I still love).

I’ll be honest: like many other people these days, I don’t often hear sound effects at all since my iPhone is constantly silenced because I don’t want to bother people around me. However, sound plays an essential role for accessibility reasons and is an entire dimension of software design that is not treated like an afterthought at Apple. I especially appreciated how both episodes went into explaining how particular sounds like Tapbacks, Apple Pay confirmation messages, and alarms were created thanks to members of Apple’s Design team, who participated in both episodes and shared lots of behind-the-scenes details.

I hope we get a third episode about sound design in visionOS eventually. (I listened to both episodes using Castro, which I’m using as my main podcast client again because its queue system is unrivaled.)

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The Slow Decline of the Apple “Cult”

The headline may be a little provocative, but this article by Matt Birchler encapsulates a lot of the feelings I shared on the latest episode of Connected following Apple’s decisions regarding the Patreon iOS app.

Part of this is that Apple is no longer the underdog, they’re the biggest fish in the sea. It’s simply not as fun to root for the most successful consumer company of all time than to root for the upstart that’s trying to disrupt the big guys.

But another part is that despite achieving massive success, Apple continues to make decisions that put it at odds with the community that used to tirelessly advocate for them. They antagonize developers by demanding up to one third of their revenue and block them from doing business the way they want. They make an ad (inadvertently or not) celebrating the destruction of every creative tool that isn’t sold by Apple. They antagonize regulators by exerting their power in ways that impact the entire market. They use a supposedly neutral notarization process to block apps from shipping on alternate app stores in the EU. Most recently they demand 30% of creators’ revenue on Patreon. No single action makes them the bad guy, but put together, they certainly aren’t acting like a company that is trying to make their enthusiast fans happy. In fact, they’re testing them to see how much they can get away with.

And:

And to be super clear, I think the vast majority of folks at Apple are amazing people doing amazing work, especially those in product, design, and development. There’s a reason that I use their products and there’s a reason I care enough to even comment on all this in the first place. The problems all stem from the business end of the company and I don’t know how to convince them that reputation matters. How do we convince them that they need the rebel spark like they used to have? How do we convince them there are more ways to increase their profits than by going after the paltry earnings of creators on Patreon?

It’s a pretty dark place to be when Apple’s biggest, long time fans are hoping that the US government will step in to stop them from doing multiple things that they’re doing today.

I couldn’t have said it better myself. On the latest Connected, I argued that it almost feels like there are two Apples within Apple: the company that designs the hardware products and operating systems I still love using, which I find superior to most alternatives on the market today; and there’s the business entity, which is antagonizing developers, creators, governments, and, in doing so, alienating customers who have been supporting them for years.

I don’t know how to reconcile the two, and I don’t think I’m alone in feeling this way lately.

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The Epic Cost of Tim Sweeney’s App Store Disputes with Apple and Google

Source: Epic Games.

Source: Epic Games.

Epic Games launched its iOS alternative app marketplace in the EU today with three of its games: Fortnite, Rocket League Sideswipe, and Fall Guys. Those games are also available from AltStore PAL and will be available later from Aptoide, both of which offer alternative storefronts in the EU. Epic has also said that third-party games will be added by the end of the year.

According to Stephen Totilo, who interviewed Epic CEO Tim Sweeney and others earlier this week for his excellent newsletter Game File:

The company has spent hundreds of millions battling Apple and Google since 2020 to get to this point, Sweeney told Game File during an interview conducted earlier this week.

And, he added, Epic may have missed out on as much as $1 billion in Fortnite revenue in the process,

Tim Sweeney can be a little over the top at times when talking about his company’s disputes with Apple and Google, but his in-depth response to Totilo’s question about the impact of App Store fees on the mobile gaming industry are excellent and rang true to me. Both he and Altstore co-founder Riley Testut explained to Totilo that mobile gaming and Apple would thrive if fees were reduced, with Testut pointing to changes in App Review Guidelines about emulators and virtual machines as evidence of the positive results of competition.

For anyone in the EU interested in installing the Epic Game Store, Epic has published a walkthrough video on YouTube:

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