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PetaPixel Interviews Apple Executives on iPhone Camera Design Philosophy

PetaPixel had the opportunity to interview iPhone Product Line Manager Francesca Sweet and VP of Camera Software Engineering Jon McCormack regarding the new cameras in the iPhone 12 line. They cover the design philosophy behind iPhone camera systems, the new Apple ProRAW file type, and the enlarged sensors in this year’s iPhone cameras. PetaPixel’s Jaron Scheider writes:

Apple says that it’s [sic] main goal for smartphone photography is based around the idea of letting folks live their lives, and capture photos of that life without being distracted by the technology.

“As photographers, we tend to have to think a lot about things like ISO, subject motion, et cetera,” McCormack said “And Apple wants to take that away to allow people to stay in the moment, take a great photo, and get back to what they’re doing.”

He explained that while more serious photographers want to take a photo and then go through a process in editing to make it their own, Apple is doing what it can to compress that process down into the single action of capturing a frame, all with the goal of removing the distractions that could possibly take a person out of the moment.

The full article is well worth a read, and includes a variety of interesting quotes from the interview.

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Austin Mann’s iPhone 12 Pro Max Camera Review

Austin Mann is back again, and this time the professional travel photographer has reviewed the camera in the iPhone 12 Pro Max. We linked to Mann’s iPhone 12 Pro review last month, but that story was focused heavily on this year’s software improvements. For the iPhone 12 Pro Max Mann has taken a detailed look at the hardware upgrades in Apple’s latest top-of-the-line camera system.

This time around Mann has journeyed through Zion National Park. The photos he gathered are gorgeous, and he had this to say of the experience:

All in all, this was one of the most unique and beautiful hikes I’ve ever been on. You really should go experience the splendor for yourself — but for now, the iPhone 12 Pro Max served as an excellent camera to capture and share this adventure with you.

Don’t miss the photos and accompanying videos, as well as Mann’s full review over on his site.

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Apple Signs Jon Stewart to Expansive Deal for TV+ Series and More

Lacey Rose at The Hollywood Reporter details a new deal struck between Apple and Jon Stewart:

As part of an expansive, multi-year deal with Apple, the Emmy-drenched former writer, producer and host of The Daily Show is set to front an all new current affairs series for the streaming service. The show, which will run for multiple seasons, puts Stewart back in the anchor’s chair as he explores a host of topics at the center of both the national conversation and his own advocacy work.

Stewart has stayed largely out of the limelight since ending his long and successful run with The Daily Show in 2015, so this is a big get for Apple TV+, and potentially other projects Apple has in the works. For example, the report mentions that a podcast is expected to result from the deal. Most important though is the TV+ series mentioned above, with hourlong episodes each covering a single topic.

Apple’s plans for TV+ in 2020 have been heavily impacted by the current pandemic, resulting in a content slate that’s had more gaps than expected. It looks like the service could be poised for a big 2021.

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AppStories, Episode 190 – The New iPad Air: Apple’s Most Forward-Looking iPad

This week on AppStories, John interviews Federico about the all-new iPad Air. Federico explains why the new iPad Air is Apple’s most forward-looking iPad that stands at the intersection of the iPad Pro line and the rest of the company’s other iPads, and covers every aspect of the hardware, design, and differences compared to other models, along with practical advice on who should consider buying the new iPad Air.


https://staging.macstories.net/episodes/190/embed/

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Austin Mann’s iPhone 12 Pro Camera Review

Pro travel photographer Austin Mann has put the iPhone 12 Pro through its paces in Glacier National Park, Montana. You won’t want to miss the full selection of images shot by Mann who concentrated his testing on the low-light performance of the iPhone 12 Pro’s improved Wide lens, the addition of Night mode to the Ultra Wide lens, Smart HDR 3, and low-light portrait mode photos that take advantage of the Pro’s new LiDAR sensor for autofocus.

Mann also delves into the Camera app’s settings to reveal new controls provided to photographers. My favorite is the setting that allows the exposure settings to be preserved between shots. As Mann explains:

I’m absolutely thrilled about this new (and hardly talked about) feature. We now have true exposure adjustment that doesn’t revert back to auto mode every time a pictured is captured.

This adjustment remains even when you switch between .5x, 1x, and 2x lenses, or when switching modes. Even if you lock your iPhone and come back to it later, it still remembers your exposure settings. This is much more like working with a traditional manual camera and I love it.

Mann’s post includes other compelling additions to the Camera app’s settings as well as beautiful shots that do a fantastic job of demonstrating this year’s camera advances. What I’m most I’m most eager to see, though, what Mann thinks of the iPhone 12 Pro Max, which has what promises to be significantly better hardware than the iPhone 12 Pro.

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Justin O’Beirne Details Apple’s Update to Its Maps Data in the United Kingdom and Ireland

Source: justinobeirne.com

Source: justinobeirne.com

As announced at WWDC, Apple has expanded its modern maps to the United Kingdom and Ireland. As usual, Justin O’Beirne has begun documenting the changes on his blog with GIFs and charts cataloging the differences.

Apple’s ninth Maps data update is its first outside the US and covers all of the United Kingdom and Ireland. Although the update represents one of the smaller additions by land area, it’s the second-largest in terms of the total population and population density.

Source: justinobeirne.com

Source: justinobeirne.com

As with previous updates, O’Beirne’s GIFs do a terrific job visualizing the changes with examples from urban areas like London, Edinburgh, Belfast, and Dublin, along with places like Stonehenge, Loch Ness, Wales, and the Cliffs of Moher. The new maps are a clear improvement with more clearly defined green spaces, detailed landmarks, and other improvements.

Be sure to visit O’Beirne’s website for his complete set of GIFs, charts, and ongoing updates.

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