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Marzipan: A Chance to Revitalize the Mac App Ecosystem
My annual practice of deciding which Mac apps qualify as ‘must-haves’ is always an interesting exercise. At the core of this reflection is a simple question: ‘Why?’ Why this app instead of another one? Sometimes it’s an app that stands out from its competitors, making the choice easy. Other times it’s a unique feature that fits well with the way I work. Most of the apps I include in my annual round-ups fit into one of those categories.
Last year though, too many apps fell into a couple of different, troubling categories. First, I tolerate a handful of underwhelming apps because they’re associated with services I like or which are essential to my work. Apps like Slack, Skype, and Trello fall into this category. Second, there are apps like Due and Reeder that I like, but either they don’t get much attention or have fallen behind compared to alternatives on iOS. Fortunately, these apps are still in the minority among the apps I use regularly. For every disappointment, there are apps like Things, Ulysses, MindNode, iA Writer, Screens, and Yoink that are not only a pleasure to use on macOS, but offer excellent iOS apps too.
Still, as I covered in the conclusion of my 2018 must-have Mac apps round-up, the exercise of going through the Mac apps I use left me with an uneasy feeling:
there’s an interesting contrast between what I consider must-haves on iOS and the Mac. On iOS, many of the apps I consider must-haves are compelling because of a single feature that sets one app apart from others or because it fits especially well with how I work. Too often that’s not the case on the Mac. I find myself explaining that I use a particular app because ‘it gets the job done.’ That’s because there are too few alternatives to some apps, which is a shame.
Mac apps are not in a state of crisis, but at the same time, the universe of Mac apps is not nearly as big or diverse as iOS. That’s not surprising given that the number of iOS devices in use is roughly 10x the number of Macs in use. As someone who works on and studies both platforms though, the trends are troubling.
Introducing a New MacStories Podcast: Dialog, Where Creativity Meets Technology
Federico and I are excited to announce a new MacStories podcast called Dialog. The show is a seasonal podcast featuring weekly, in-depth conversations with special guests about the impact of technology on creativity, society, and culture.
You can subscribe here and listen to the first episode on Apple Podcasts.
You can also listen to the first episode on the Dialog website here.
Each season will be organized around a central theme and include in-depth discussions with guests with expertise in the season’s topic. To kick things off, season 1 is all about writers and writing. You’ll hear from a combination of familiar and unfamiliar voices, all of whom are accomplished writers with backgrounds in journalism, songwriting, fiction, screenwriting, and more. Since we began recording episodes, it’s been fascinating to hear guests share their unique perspective on writing, the creative process, and the business of writing and discover areas of overlap between very different kinds of writing.
Seasonal Format and Future Guests
Dialog is a sort of spin-off of AppStories, our podcast about the world of apps. The interviews we’ve done on AppStories are some of the most popular episodes we’ve produced. However, over time, we realized that AppStories’ format is too constrained to do justice to many of the interviews we want to do. The self-imposed time limit of that show and its topical focus became a barrier.
That led me to sketch out the contours of what would become Dialog during our annual MacStories winter holiday break. To overcome AppStories’ constraints, I decided we needed to flip that show on its head both structurally and topically.
Structurally, Dialog’s conversations with guests are far more in-depth than we could accomplish in a 30-minute AppStories interview. Dialog’s interviews will run as long as two hours but will be split over two episodes to keep each episode to about one hour long. It’s a format that also provides headroom for Federico and me to participate more fully in each episode; less like a traditional interview and more of a conversation with our guests.
Topically, Dialog’s focus is also broader than any interview we’ve done on AppStories. Of course, you can expect Federico and me to come at each season from a tech angle, but that’s the lens through which each season will be viewed more than it is the subject matter of the seasons themselves.
Although Dialog is different than anything we’ve done before, its roots are also firmly grounded in MacStories’ character. We enjoy the apps and hardware we try every day, but what we love the most is telling the stories of the people who make those things, exploring how they empower creativity, and reflecting on their impact on the world around us. Dialog is a natural extension of our approach to technology.
The first episode of Dialog, which you can listen and subscribe to here, introduces the topics we will cover this season. Federico and I talk about our backgrounds in writing, how we got started, our approach to writing at MacStories, the business of writing online, and a lot more.
Next week, we’ll be joined for a two-part conversation by our first guest, John Gruber of Daring Fireball, who will be followed by singer-songwriter Frank Turner, and other guests throughout the summer. At the end of the season, Federico and I will wrap up what we’ve heard and learned from the writers we’ve talked to before taking a break to plan season 2.
AppStories, Episode 113 – Timery for Toggl Plus a Dialog Sneak Peek→
On this week’s episode of AppStories, we talk about one of our favorite new iOS apps: Timery, a client app for Toggl’s time tracking service. We also preview Dialog, a new seasonal podcast from MacStories featuring weekly, in-depth conversations with special guests about the impact of technology on creativity, society, and culture, which debuts later today.
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https://staging.macstories.net/podcasts/appstories/episodes/113/embed/
Timery for Toggl Plus a Dialog Sneak Peek
AppStories Episode 113 - Timery for Toggl Plus a Dialog Sneak Peek
38:56
This week, Federico and John talk about one of their favorite new iOS apps: Timery, a client app for Toggl’s time tracking service. They also preview Dialog, a new seasonal podcast from MacStories featuring weekly, in-depth conversations with special guests about the impact of technology on creativity, society, and culture, which debuts on May 28th.







